--- description: Frank Ocean's long-awaited sophomore album "Boys Don't Cry" has existed only in the context of the hype surrounding its nonexistence. title: Frank Ocean Releases New Visual Album 'Endless' image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc0c7a58686707a1c/6988a2e8bc6cfcc1653de4be/gettyimages-450644470.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # Frank Ocean Releases New Visual Album _Endless_ by [Nash Jenkins](/author/p-nash-jenkins/) ## Nash Jenkins Update your preferences in [Account Settings](/account/preferences/) Close Aug 19, 2016 4:11 AM CUT  Frank Ocean during the performs during the 2014 Bonnaroo Music & Arts Festival in Manchester, Tennessee, on June 14, 2014. Frank Ocean during the performs during the 2014 Bonnaroo Music & Arts Festival in Manchester, Tennessee, on June 14, 2014.Tim Mosenfelder—Getty Images by [Nash Jenkins](/author/p-nash-jenkins/) ## Nash Jenkins Update your preferences in [Account Settings](/account/preferences/) Close Aug 19, 2016 4:11 AM CUT It isn’t _Boys Don’t Cry_, but at least it’s something. Just before midnight Thursday, Apple Music dropped a “visual album” by Frank Ocean called [_Endless_](https://itunes.apple.com/us/music-video/endless/id1143705097 "undefined"). Both the 45-minute video and the overlaid music are ambient and smooth — perhaps a hint of what’s to come on [Ocean’](http://time.com/4439541/frank-ocean-new-album-boys-dont-cry-info/ "undefined")s long-awaited sophomore project. For months, _Boys Don’t Cry_ has existed only in the context of the [hype surrounding its nonexistence](http://time.com/4413818/frank-ocean-next-album-boys-dont-cry/ "undefined"). Only on Friday did we [learn](http://time.com/4457646/lil-b-frank-ocean-boys-dont-cry/ "undefined") that the album is in fact real. Whether the prolonged release is the consequence of tormented genius or simply this century’s great marketing stunt does not matter — Ocean’s fans are hungry for it. Updates have come in intermittent, tangential spurts — like the release of “Endless,” which dropped only about an hour after Ocean’s [website](http://boysdontcry.co/ "undefined") began (for the second time this month) to play a livestream of what appears to be the artist in a sparse warehouse, tinkering away on a wooden set design, with new music in the background. There is, of course, no precise indication of what all this means. Time will tell. > [](https://twitter.com/allicatttx/status/766477628681232385) > [](https://twitter.com/calilacs/status/766467217433174016) > [](https://twitter.com/reginae%5Fxo/status/766478044240359424) > [](https://twitter.com/lizzzztaveras/status/766478038041108480) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4458666/frank-ocean-releases-new-visual-album-endless/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4458666/frank-ocean-releases-new-visual-album-endless/"},"headline":"Frank Ocean Releases New Visual Album Endless","datePublished":"2016-08-19T04:11:49.000Z","dateModified":"2026-02-23T00:05:09.558Z","description":"Could we be closer to actually getting the album?","url":"https://time.com/4458666/frank-ocean-releases-new-visual-album-endless/","keywords":["celebrities","Music","Frank Ocean"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc0c7a58686707a1c/6988a2e8bc6cfcc1653de4be/gettyimages-450644470.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nash Jenkins","jobTitle":null,"url":"https://time.com/author/p-nash-jenkins/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc0c7a58686707a1c/6988a2e8bc6cfcc1653de4be/gettyimages-450644470.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"2014 Bonnaroo Music & Arts Festival - Day 3","caption":"Frank Ocean during the performs during the 2014 Bonnaroo Music & Arts Festival in Manchester, Tennessee, on June 14, 2014.","creditText":"Tim Mosenfelder—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4458666/frank-ocean-releases-new-visual-album-endless/","name":"Frank Ocean Releases New Visual Album Endless"}}]}] ```