--- title: Playboy Mansion Has Officially Sold for $100 Million description: The new owner got quite a deal, as the iconic Holmby Hills estate was listed for $200 million. Hugh Hefner will remain at the property. canonical: https://time.com/4454597/playboy-mansion-sale-100-million/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-08-16T17:02:46.000Z article:modified_time: 2026-04-13T07:35:32.747Z og:title: The Playboy Mansion Has Officially Sold for $100 Million og:description: But Hugh Hefner will continue living in the iconic estate for years to come og:url: https://time.com/4454597/playboy-mansion-sale-100-million/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8a5aef5d59e378b3/698896aea988ca58466b820e/gettyimages-485235020.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Playboy Mansion Hosts Red Carpet Event For EuropaCorp's "The Transporter Refueled" og:type: article twitter:card: summary_large_image twitter:title: The Playboy Mansion Has Officially Sold for $100 Million twitter:description: But Hugh Hefner will continue living in the iconic estate for years to come twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8a5aef5d59e378b3/698896aea988ca58466b820e/gettyimages-485235020.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Playboy Mansion Has Officially Sold for $100 Million > Sponsored content. 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Michael Tran—Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Aug 16, 2016 5:02 PM UTC The Playboy Mansion, home to countless legendary Hollywood parties and fantasies, officially has a new owner: Daren Metropoulos, co-owner of [Hostess Brands](http://time.com/4450212/you-can-now-buy-deep-fried-twinkies-in-the-frozen-section-of-the-supermarket/?iid=sr-link1). The [iconic California estate](http://time.com/4145828/last-nude-playboy-pamela-anderson/?iid=sr-link1) was originally [put on the market this winter for $200 million](http://time.com/4359214/playboy-mansion-hugh-hefner-sale/?iid=sr-link1), but sold for half that, according to a press release. Built in 1927, the five-acre property features 20,000 square feet of living space, an infamous swimming grotto and one very unique feature: an official zoo license. Since 1971, _Playboy_ founder (and current resident) [Hugh Hefner](http://time.com/4278514/hugh-hefner-bill-cosby-suit-gloria-allred/?iid=sr-link2) has presided over the place and used it as both his home and office. It’s the most expensive recorded home sale in Los Angeles County history, [the _LA Times_ reports](http://www.latimes.com/business/realestate/hot-property/la-fi-hotprop-playboy-mansion-sold-100-million-20160816-snap-story.html); Hefner bought it back in 1971 for a mere $1.1 million. Hefner, 90, will remain at the house for the duration of his lifetime, a spokesperson for Metropoulos confirmed to TIME. So the buyer has found himself both a new place to throw parties and a new roommate of sorts; he also owns the neighboring house. “I feel fortunate and privileged to now own a one-of-a-kind piece of history and art,” Metropoulos said of the sale. “I look forward to eventually rejoining the two estates and enjoying this beautiful property as my private residence for years to come.” The statement elaborated that Metropoulos intends to reconnect the adjoining properties “at some point after Mr. Hefner’s tenancy ends.” Today, the most [expensive house for sale in the U.S.](http://premierestateproperties.com/listings/manalapan/2000-s-ocean-boulevard-33462/rx10202875) is a $195 million estate in Florida. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4454597/playboy-mansion-sale-100-million/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4454597/playboy-mansion-sale-100-million/"},"headline":"The Playboy Mansion Has Officially Sold for $100 Million","datePublished":"2016-08-16T17:02:46.000Z","dateModified":"2026-04-13T07:35:32.747Z","description":"The new owner cut quite a deal","url":"https://time.com/4454597/playboy-mansion-sale-100-million/","keywords":["Newsfeed","celebrities","viral","real estate"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8a5aef5d59e378b3/698896aea988ca58466b820e/gettyimages-485235020.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8a5aef5d59e378b3/698896aea988ca58466b820e/gettyimages-485235020.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Playboy Mansion Hosts Red Carpet Event For EuropaCorp's \"The Transporter Refueled\"","caption":"Playboy Mansion Hosts Red Carpet Event For EuropaCorp's \"The Transporter Refueled\"","creditText":"Michael Tran—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4454597/playboy-mansion-sale-100-million/","name":"The Playboy Mansion Has Officially Sold for $100 Million"}}]}] ```