2015 Kevin Mazur
By Michal Addady / Fortune
August 15, 2016

Keeping with the theme of its politically charged “Bud Light Party” ad campaign, Bud Light has released a new commercial, this time focusing on the issue of transgender rights.

The commercial, titled “Labels,” opens up with Amy Schumer and Seth Rogen standing together at a podium promising to “bring America together.” That includes people of all genders, not just men and women. “Gender identity—it’s really a spectrum and we don’t need these labels,” Schumer declares before Rogen adds, “Beer should have labels, not people.”

“From the start of our campaign at Super Bowl, the Bud Light Party has rallied around bringing people together,” Bud Light vice president Alex Lambrecht said in a company press release. “In our newest spot, Seth and Amy remind Americans that labels belong on beer, not people—a message Bud Light proudly supports.”

Previous commercials have talked about equal pay and same-sex marriage, but the issue of transgender rights has been a particularly sensitive one in recent months. North Carolina passed a law in March that prohibits transgender men and women from using public bathrooms that correspond with their gender identity, requiring them instead to use one that corresponds with their sex at birth. The controversial law sparked condemnation from various public figures and organizations, including the Department of Justice.

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