--- title: Seth Rogen Pranks Grocery Shoppers With Snarky Talking Food description: Watch the 'Sausage Party' comedian prank unsuspecting grocery shoppers by planting animatronic food items in a regular supermarket. canonical: https://time.com/4450843/seth-rogen-prank-video-sausage-party/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-08-12T20:31:01.000Z article:modified_time: 2026-04-13T07:35:28.250Z og:title: Seth Rogen Pranks Grocery Shoppers With Snarky Talking Food og:description: He planted animatronic food items in a market to prank unsuspecting shoppers. og:url: https://time.com/4450843/seth-rogen-prank-video-sausage-party/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Seth Rogen Pranks Grocery Shoppers With Snarky Talking Food twitter:description: He planted animatronic food items in a market to prank unsuspecting shoppers. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Watch Seth Rogen Prank Unsuspecting Grocery Shoppers as a Snarky Talking Melon > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=2c48d41a-7cd0-4729-9069-cc3914019b33&cr=time-nl-brief-2026q3-v1)  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Aug 12, 2016 8:31 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Aug 12, 2016 8:31 PM UTC [Seth Rogen](http://time.com/4441937/seth-rogen-jimmy-fallon-lip-sync-battle/?iid=sr-link2) has envisioned a world where your food can talk to you — and brought it to life inside a grocery store in New York this week to promote his movie _Sausage Party_. His team planted animatronic food items (a cantaloupe, loaves of bread, and an oversized sausage) in the aisles for unsuspecting shoppers to grab. But, surprise: instead of a complacent melon, the shoppers are confronted with a cheeky piece of fruit with Rogen’s own voice spewing insults out of it. It’s a stunt for his [new R-rated animated movie _Sausage Party_](http://time.com/4258758/sausage-party-redband-trailer/?iid=sr-link2), but it’s a hilarious piece of candid camera work in its own right. Watch for the mixed — but genuinely amused — reactions the shoppers have to [the anthropomorphized foods](http://time.com/4389758/sausage-party-trailer-finding-dory/?iid=sr-link1). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4450843/seth-rogen-prank-video-sausage-party/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4450843/seth-rogen-prank-video-sausage-party/"},"headline":"Watch Seth Rogen Prank Unsuspecting Grocery Shoppers as a Snarky Talking Melon","datePublished":"2016-08-12T20:31:01.000Z","dateModified":"2026-04-13T07:35:28.250Z","description":"It's a real-life 'Sausage Party'","url":"https://time.com/4450843/seth-rogen-prank-video-sausage-party/","keywords":["Newsfeed","Entertainment","movies","celebrities"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4450843/seth-rogen-prank-video-sausage-party/","name":"Watch Seth Rogen Prank Unsuspecting Grocery Shoppers as a Snarky Talking Melon"}}]}] ```