--- title: Rio 2016 Olympics: Final Five Appear on Kellogg’s Boxes description: The USA's Final Five will appear on Kellogg's Special K Red Berries double-sided cereal boxes, featuring just Simone Biles on one side canonical: https://time.com/4450219/rio-2016-olympics-simone-biles-final-five-kelloggs-box/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2016-08-12T17:55:21.000Z article:modified_time: 2026-02-22T23:57:07.936Z article:section: Sports og:title: Simone Biles and the Final Five Land a Cereal Box—And It’s Not Wheaties og:description: Simone Biles is featured on a side of her own og:url: https://time.com/4450219/rio-2016-olympics-simone-biles-final-five-kelloggs-box/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blted00bed4688bb614/6988a22b656a3f0690bccba2/img_0679.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: IMG_0679 og:type: article twitter:card: summary_large_image twitter:title: Simone Biles and the Final Five Land a Cereal Box—And It’s Not Wheaties twitter:description: Simone Biles is featured on a side of her own twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blted00bed4688bb614/6988a22b656a3f0690bccba2/img_0679.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Simone Biles and the Final Five Land Kellogg's Cereal Box After Taking Home Gold by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Aug 12, 2016 5:55 PM UTC  The Final Five unveiled the boxes on Friday during the TODAY show. The Final Five unveiled the boxes on Friday during the TODAY show.FTP Edelman by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Aug 12, 2016 5:55 PM UTC Don’t expect to see the Final Five on any of the iconic orange Wheaties cereal boxes this summer. Kellogg’s announced today that the gold medal-winning U.S. women’s gymnastics team—[Simone Biles](http://time.com/4446944/simone-biles-rio-2016-olympics-gymnastics-gold/), Aly Raisman, Gabby Douglas, Laurie Hernandez and Madison Kocian—will be featured on [limited-time](https://www.kelloggsfamilyrewards.com/en%5FUS/rewards.html#/item/108466957) boxes of Kellogg’s Special K Red Berries. Historically, Wheaties has featured Olympic gymnasts on their boxes, but this year General Mills was not an official sponsor of the gymnastics team or the games, a spokesperson for General Mills told TIME. > [](https://twitter.com/TODAYshow/status/764057774938550272) But this marks the second consecutive Summer Games that Kellogg’s had a major endorsement win over the General Mills owned Wheaties. Kellogg’s is a sponsor of the USA Gymnastics and the United States Olympic Committee, according to [Yahoo](http://sports.yahoo.com/news/the-final-five-will-appear-on-special-k-cereal-boxes-not-wheaties-120715729.html), so the company was able to lock in [Biles](http://time.com/4448896/simone-biles-rio-2016-olympics-gymnastics-vault-beam-gold/) and her teammate Gabby Douglas, both of whom are [Olympic all-around gold medal winners](http://time.com/4449366/simone-biles-wins-womens-gymnastics-all-around-gold-in-rio/?iid=sr-link1), for the face of their cereal boxes. The box features Biles on one side, and a picture of Biles and the rest of the Final Five on the other. During the _Today_ Show Friday morning, the team revealed the new design. > [](https://twitter.com/Salto%5FCoach/status/764075647211757568) “We’re excited to continue the time-honored tradition of showcasing America’s champions on Kellogg’scereal boxes following their remarkable success at the 2016 Olympic Games,” said Noel Geoffroy, Senior Vice President, Marketing & Innovation for Kellogg’s U.S. Morning Foods. “By highlighting what gets her started each day–the support of her teammates–Simone has shown us the daily motivations that drive her to be the best gymnast in the world and helped her reach her full potential at her first Games.” In the past, Wheaties featured three other American women to win all-around gold in gymnastics on its boxes. Mary Lou Retton, who was the first woman to appear on the front of a Wheaties box, appeared in 1984\. Retton was followed by Carly Patterson and Nastia Liukin in 2004 and 2008, respectively. Yahoo reports that General Mills has yet to announce if it will put a current Olympian on the Wheaties boxes. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4450219/rio-2016-olympics-simone-biles-final-five-kelloggs-box/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4450219/rio-2016-olympics-simone-biles-final-five-kelloggs-box/"},"headline":"Simone Biles and the Final Five Land Kellogg's Cereal Box After Taking Home Gold","datePublished":"2016-08-12T17:55:21.000Z","dateModified":"2026-02-22T23:57:07.936Z","description":"Simone Biles is featured on a side of her own","url":"https://time.com/4450219/rio-2016-olympics-simone-biles-final-five-kelloggs-box/","keywords":["olympics"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blted00bed4688bb614/6988a22b656a3f0690bccba2/img_0679.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Sports","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blted00bed4688bb614/6988a22b656a3f0690bccba2/img_0679.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"IMG_0679","caption":"The Final Five unveiled the boxes on Friday during the TODAY show.","creditText":"FTP Edelman","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/sports/","name":"Sports"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/olympics/","name":"olympics"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4450219/rio-2016-olympics-simone-biles-final-five-kelloggs-box/","name":"Simone Biles and the Final Five Land Kellogg's Cereal Box After Taking Home Gold"}}]}] ```