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---
title: Deep-Fried Twinkies Come to Supermarkets From Hostess
description: Hostess is now selling a frozen version of &#x27;Deep Fried Twinkies,&#x27; the popular fairground treat, available at Wal-Marts starting Friday.
canonical: https://time.com/4450212/you-can-now-buy-deep-fried-twinkies-in-the-frozen-section-of-the-supermarket/
author: Raisa Bruner
article:opinion: false
article:content_tier: free
article:published_time: 2016-08-12T19:26:43.000Z
article:modified_time: 2026-04-13T07:35:26.391Z
og:title: You Can Now Buy Deep-Fried Twinkies to Enjoy At Home
og:description: The county fair favorite is now sold in the Wal-Mart frozen foods aisle.
og:url: https://time.com/4450212/you-can-now-buy-deep-fried-twinkies-in-the-frozen-section-of-the-supermarket/
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og:type: article
twitter:card: summary_large_image
twitter:title: You Can Now Buy Deep-Fried Twinkies to Enjoy At Home
twitter:description: The county fair favorite is now sold in the Wal-Mart frozen foods aisle.
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
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# You Can Now Buy Deep-Fried Twinkies in the Frozen Section of the Supermarket

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Aug 12, 2016 7:26 PM UTC

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Aug 12, 2016 7:26 PM UTC

Attention, fried food lovers and state fair fanatics: that distinctly [all-American culinary specialty](http://time.com/4390171/american-originals-food/?iid=sr-link2), the deep-fried Twinkie, is now yours to buy at the grocery store.

The sweet, cream-filled treat is usually relegated to a splurge at your county fairground, but that’s all changing as [Hostess is introducing](http://time.com/4358685/hostess-recall-peanut-allergens/?iid=sr-link3) its own version of the dessert as a [pre-packaged frozen good](http://newsfeed.time.com/2013/07/08/in-the-future-your-twinkies-will-be-frozen/?iid=sr-link2), [AP reports.](http://bigstory.ap.org/article/1825033b024b4fa7ac00706292a83bfb/look-hostess-new-deep-fried-twinkies) They’re dousing a regular Twinkie in cake funnel batter and oil, then freezing them and delivering them straight to the hands of consumers — no trip to the fair or personal deep-fryer required. To eat, you can either bake them in a traditional oven (you’ll have to wait six to eight minutes for them to reach optimal temperature) or pop them in a toaster oven or your own deep fryer. At $4.76 for a box of seven, it’s certainly a cost-effective dessert option for that throwback menu. They run [about 220 calories each](http://healthland.time.com/2013/07/15/cant-resist-the-twinkie-a-guide-to-working-off-its-calories/?iid=sr-link3) — which, frankly, isn’t half as bad as expected.

The Deep Fried Twinkies are in Walmarts starting Friday, so even if you missed your local fair or carnival this summer, you can get a taste of the good life any time now.

> [](https://twitter.com/ArkansasOnline/status/764146975306489856)

> [](https://twitter.com/MeganWBAL/status/764049642355064832)

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