--- title: M&M's BOO-tterscotch: New Fall Butterscotch Flavor description: Mars has announced that it will be releasing a white chocolate BOO-terscotch M&M's flavor as its new fall seasonal offering. canonical: https://time.com/4445061/mms-boo-tterscotch-fall-butterscotch-flavor/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2016-08-09T17:30:30.000Z article:modified_time: 2026-04-13T07:35:16.027Z og:title: Of Course M&M's New Fall Flavor Is Called BOO-tterscotch og:description: Here's where you can buy it og:url: https://time.com/4445061/mms-boo-tterscotch-fall-butterscotch-flavor/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc6bee75d01fa67a8/6988a1b32dce0113399ea3c0/mms-boo-tterscotch-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2439 og:image:height: 1372 og:image:alt: M&M's BOO-tterscotch og:type: article twitter:card: summary_large_image twitter:title: Of Course M&M's New Fall Flavor Is Called BOO-tterscotch twitter:description: Here's where you can buy it twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc6bee75d01fa67a8/6988a1b32dce0113399ea3c0/mms-boo-tterscotch-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Of Course M&M's New Fall Flavor Is Called BOO-tterscotch > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=2c335ef6-ab66-4012-9718-37e4387ca8ba&cr=time-nl-brief-2026q3-v1)  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Aug 9, 2016 5:30 PM UTC  M&M’S White Chocolate BOO-tterscotch Candies M&M’S White Chocolate BOO-tterscotch Candies Mars  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Aug 9, 2016 5:30 PM UTC Following past fall offerings of [Pumpkin Spice](http://newsfeed.time.com/2013/09/09/the-latest-autumn-inspired-food-item-pumpkin-spice-mms/) and Candy Apple [M&M’s](http://time.com/4424241/coffee-nut-mms-flavor/), [Mars](http://time.com/4213510/mars-candy-artificial-colors/) has announced that it will be releasing a BOO-terscotch flavor. The new candy combines “the scary good flavors of butterscotch and white chocolate for the perfect seasonal treat,” a representative of the brand told TIME, adding that it will be exclusively available at Target. As an added bonus, some who have had the opportunity to sample the chocolates have reported they have a taste similar to a fan-favorite wizarding world staple. “These white chocolate treats are infused with an intense butterscotch flavor, making them taste remarkably like the _Harry Potter_ favorite, Butterbeer,” wrote [Delish](http://www.delish.com/food-news/a48605/new-mms-flavor-booterscotch/). BOO-terscotch M&M’s will hit shelves over the next few weeks alongside returning Pecan Pie and Candy Corn flavors and a harvest blend version of Crispy S’mores. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4445061/mms-boo-tterscotch-fall-butterscotch-flavor/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4445061/mms-boo-tterscotch-fall-butterscotch-flavor/"},"headline":"Of Course M&M's New Fall Flavor Is Called BOO-tterscotch","datePublished":"2016-08-09T17:30:30.000Z","dateModified":"2026-04-13T07:35:16.027Z","description":"Here's where you can buy it","url":"https://time.com/4445061/mms-boo-tterscotch-fall-butterscotch-flavor/","keywords":["Newsfeed","Food & Drink","Candy"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc6bee75d01fa67a8/6988a1b32dce0113399ea3c0/mms-boo-tterscotch-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc6bee75d01fa67a8/6988a1b32dce0113399ea3c0/mms-boo-tterscotch-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"M&M's BOO-tterscotch","caption":"M&M’S White Chocolate BOO-tterscotch Candies","creditText":"Mars","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4445061/mms-boo-tterscotch-fall-butterscotch-flavor/","name":"Of Course M&M's New Fall Flavor Is Called BOO-tterscotch"}}]}] ```