--- title: Watch Eric Greitens Shoot a Machine Gun in This New TV Ad description: In a new ad, Missouri gubernatorial candidate Eric Greitens is shown loading and firing a machine gun. canonical: https://time.com/4440904/campaign-ads-eric-greiten-machine-gun/ author: Brendan Dorsey article:opinion: false article:content_tier: free article:published_time: 2016-08-05T15:36:39.000Z article:modified_time: 2026-08-19T07:45:46.260Z article:section: Politics og:title: Watch a Candidate Shoot a Machine Gun in His New Campaign Ad og:description: "When he fights back, he brings out the big guns." og:url: https://time.com/4440904/campaign-ads-eric-greiten-machine-gun/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta8b1606362d58001/6988a15697cdff32376ad57a/gettyimages-143993212-copy.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Eric Greitens Founder and CEO, The Mission Continues speaks at the Robin Hood Veterans Summit at Intrepid Sea-Air-Space Museum on May 7, 2012 in New York City. og:type: article twitter:card: summary_large_image twitter:title: Watch a Candidate Shoot a Machine Gun in His New Campaign Ad twitter:description: "When he fights back, he brings out the big guns." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta8b1606362d58001/6988a15697cdff32376ad57a/gettyimages-143993212-copy.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Watch a Candidate Shoot a Machine Gun in This New Campaign Ad > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Brendan Dorsey](https://time.com/author/brendan-dorsey/) ## Brendan Dorsey Aug 5, 2016 3:36 PM UTC  Eric Greitens Founder and CEO, The Mission Continues speaks at the Robin Hood Veterans Summit at Intrepid Sea-Air-Space Museum on May 7, 2012 in New York City. Eric Greitens Founder and CEO, The Mission Continues speaks at the Robin Hood Veterans Summit at Intrepid Sea-Air-Space Museum on May 7, 2012 in New York City. Craig Barritt—Getty Images by [Brendan Dorsey](https://time.com/author/brendan-dorsey/) ## Brendan Dorsey Aug 5, 2016 3:36 PM UTC Each election cycle, the list of most memorable political ads includes one involving a candidate shooting something. In 2010, West Virginia Senate candidate Joe Manchin ran an ad in which he took [“dead aim”](http://content.time.com/time/specials/packages/article/0,28804,2012290%5F2012286%5F2026496,00.html) at a climate change bill by shooting it with a rifle. In 2012, Ohio Congressional candidate Joe Wurzelbacher was filmed [loading a shotgun](http://www.politico.com/story/2012/09/25-unforgettable-campaign-ads-of-2012-081756?o=0) and shooting several targets for an ad. In 2014, Kentucky Senate candidate Alison Lundergan Grimes went [skeet shooting](http://time.com/3554869/2014-memorable-political-ads/) for an ad. But Eric Greitens has escalated the ad war probably as far as it can go. [In a new ad](https://www.youtube.com/watch?v=0-VfFi6Z14Q), the Missouri gubernatorial candidate is shown loading and firing a machine gun. “Eric Greitens is under attack from Obama’s Democrat machine,” a voiceover says as Greitens puts on protective eyewear and ear protection. “But Eric Greitens is a conservative warrior and when he fights back, he brings out the big guns.” A former Navy Seal, Greitens [won the Republican primary](http://chicago.suntimes.com/news/ex-navy-seal-eric-greitens-wins-missouri-gop-governor-primary/) Tuesday after casting himself as a conservative outsider. In [an ad during the primary](http://But Eric Greitens has escalated the ad war probably as far as it can go. In a new ad, the Missouri gubernatorial candidate is shown loading and firing a machine gun.), he was shown firing an assault rifle. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4440904/campaign-ads-eric-greiten-machine-gun/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4440904/campaign-ads-eric-greiten-machine-gun/"},"headline":"Watch a Candidate Shoot a Machine Gun in This New Campaign Ad","datePublished":"2016-08-05T15:36:39.000Z","dateModified":"2026-08-19T07:45:46.260Z","description":"'When he fights back, he brings out the big guns'","url":"https://time.com/4440904/campaign-ads-eric-greiten-machine-gun/","keywords":["campaign ads","2016 Election","Missouri"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta8b1606362d58001/6988a15697cdff32376ad57a/gettyimages-143993212-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Brendan Dorsey","jobTitle":null,"url":"https://time.com/author/brendan-dorsey/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta8b1606362d58001/6988a15697cdff32376ad57a/gettyimages-143993212-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Eric Greitens Founder and CEO, The Mission Continues speaks at the Robin Hood Veterans Summit at Intrepid Sea-Air-Space Museum on May 7, 2012 in New York City.","caption":"Eric Greitens Founder and CEO, The Mission Continues speaks at the Robin Hood Veterans Summit at Intrepid Sea-Air-Space Museum on May 7, 2012 in New York City.","creditText":"Craig Barritt—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/campaign-ads/","name":"campaign ads"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4440904/campaign-ads-eric-greiten-machine-gun/","name":"Watch a Candidate Shoot a Machine Gun in This New Campaign Ad"}}]}] ```