--- title: Election 2016: Photography's Role in Presidential Elections description: "Winning the White House: From Press Prints to Selfies" surveys the political visuals landscape from the rise of TV to the saturation of social media photographs. canonical: https://time.com/4439540/winning-the-white-house-lightbox/ author: Chelsea Matiash article:opinion: false article:content_tier: free article:published_time: 2016-08-05T17:56:49.000Z article:modified_time: 2026-05-11T04:39:44.678Z article:section: World og:title: How Photography Plays a Crucial Role in Presidential Elections og:description: "Visual communication is having a major sort of impact." og:url: https://time.com/4439540/winning-the-white-house-lightbox/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt21883c8021c014b5/6988a135ab6d7761256aacd6/winning-the-white-house-07.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Inauguration Ball for President Barack Obama, Washington D.C., Jan., 2009. og:type: article twitter:card: summary_large_image twitter:title: How Photography Plays a Crucial Role in Presidential Elections twitter:description: "Visual communication is having a major sort of impact." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt21883c8021c014b5/6988a135ab6d7761256aacd6/winning-the-white-house-07.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  # How Photography Plays a Crucial Role in Presidential Elections by [Chelsea Matiash](/author/chelsea-matiash/) ## Chelsea Matiash Aug 5, 2016 5:56 PM CUT  Inauguration Ball for President Barack Obama, Washington D.C., Jan., 2009. Inauguration Ball for President Barack Obama, Washington D.C., Jan., 2009.Elliott Erwitt—Magnum Photos by [Chelsea Matiash](/author/chelsea-matiash/) ## Chelsea Matiash Aug 5, 2016 5:56 PM CUT The photograph shows President Barack Obama with his wife, First Lady Michelle Obama, waving during one of the inaugural balls, back in 2009\. The picture stands out for the sea of people holding their cellphones and cameras back, all at the ready to take and share images of the presidential couple. Taken by Elliott Erwitt, the photograph is a centerpiece of a new exhibition that explores the role of images in presidential campaigns [at the Southampton Arts Center.](http://Southampton Arts Center "undefined") “Winning the White House: From Press Prints to Selfies,” organized in partnership with the[ International Center of Photography ](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjwlorF06rOAhXBlx4KHbQwBiQQFggdMAA&url=https%3A%2F%2Fwww.icp.org%2F&usg=AFQjCNEr4crL3s1nmalCcabjtZ4Zrp1-2g&sig2=-%5FfOKdrcEM89Zj2IRdGGlA&bvm=bv.129391328,d.dmo "undefined")and curated by Susan Carlson and Claartje van Dijk, surveys the political visuals landscape from the 1960s onward, from the rise of television to the saturation of social media photographs. Carlson tells TIME that she and van Dijk were “trying to think through what the evolutions were in the history” of visuals in political coverage. Carlson says each section touches themes from its time period, including the prominence of television (1960-1976); the role of entertainment and show business (1980-88); the rise of cable news (1992-2004); the emergence of internet campaigns (2000s); and the explosion of the social media landscape (present). The curators used this “history trajectory” to guide their research through the work of professional photojournalists, portrait photographers, artists and amateur photography. The exhibition juxtaposes the carefully crafted self-image put forth by campaigns with the image in media and that created by the public—displaying campaign ephemera, posters, and video materials created for candidates alongside editorial, portrait and amateur images. Carlson says they also know they wanted “to do something with selfies, since that’s become so much of visual vernacular of campaign photography” with the prominence of smartphone ownership and usage of photography-driven apps like Instagram that result in an incredible volume of instantaneous imagery. “I think ICP’s role is really to try to understand this moment in time in which we’re all using images to communicate,” ICP Executive Director Mark Lubell tells TIME in explaining the selection of this topic for the exhibition. “From ICP’s standpoint, we really are exploring this moment of how visual communication is having a major sort of impact. Not only this presidential election. But as a society as a whole.” **_Chelsea Matiash_** _is TIME’s Deputy Multimedia Editor. Follow her on_ [_Instagram_](http://instagram.com/cmatiash "undefined") _and_ [_Twitter_](http://twitter.com/cmatiash "undefined")[_@cmatiash_](https://time.com/mentions/cmatiash/ "undefined")_._  Inauguration Ball for President Barack Obama, Washington D.C., Jan., 2009. Elliott Erwitt—Magnum Photos  Clinton, Manchester, New Hampshire, Sept. 5, 2015. M. Scott Brauer  Trump, Laconia, New Hampshire, July 16, 2015. M. Scott Brauer  Hillary Clinton, 1996. David Seidner—International Center of Photography/David Seidner Archive  Donald Trump, 2006. Chris Buck  Attendees at the RedState Gathering watch the first 2016 Republican presidential debate, which took place in Cleveland, Ohio. Atlanta, Georgia, Aug. 6, 2016. Mark Peterson—Redux Pictures  The CPAC convention, National Harbor, Maryland, Feb. 2015. Mark Peterson—Redux Pictures  Two-Faced Ticket, Aug. 20, 2008. Stephen Crowley—The New York Times  Obama campaigns in a New Orleans school, 2008. David Burnett—Contact Press Images  Larry King, Bill Clinton, and Al Gore preparing for a television interview, 1992. David Burnett—Contact Press Images  “How’s It Look?” Two Minutes to a Confession, Aug. 17, 1998. Stephen Crowley—The New York Times  Michael Dukakis sitting with his daughter, Brookline, Massachusetts, 1976. Owen Franken  President Ford and Jimmy Carter meet at the Walnut Street Theater in Philadelphia to debate domestic policy during the first of the three Ford-Carter Debates, Sept. 23, 1976. David Hume Kennerly—Gerald R. Ford Library  Senator Robert F. Kennedy riding with the press on the back of a convertible, Oregon, April or May 1968. Bill Eppridge—Adrienne Aurichio/The Estate of Bill Eppridge  Senator Robert F. Kennedy at a rally in Sioux City, Iowa, 1966. Bill Eppridge—Adrienne Aurichio/The Estate of Bill Eppridge  Campaign rally for president Lyndon B. Johnson, 1964. O.J. Rapp—LBJ Library  President Lyndon B. Johnson campaigning and waving to the crowd; Oct. 1964. Cecil Stoughton—LBJ Library  John F. Kennedy and his wife, Jackie, campaigning in New York, Oct. 19, 1960. Cornell Capa—International Center of Photography/Magnum Photos ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4439540/winning-the-white-house-lightbox/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4439540/winning-the-white-house-lightbox/"},"headline":"How Photography Plays a Crucial Role in Presidential Elections","datePublished":"2016-08-05T17:56:49.000Z","dateModified":"2026-05-11T04:39:44.678Z","description":"Photo Exhibit “Winning the White House: From Press Prints to Selfies” opens Aug. 6","url":"https://time.com/4439540/winning-the-white-house-lightbox/","keywords":["LightBox","Hillary Clinton","Barack Obama","photography","Donald Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt21883c8021c014b5/6988a135ab6d7761256aacd6/winning-the-white-house-07.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Chelsea Matiash","jobTitle":null,"url":"https://time.com/author/chelsea-matiash/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt21883c8021c014b5/6988a135ab6d7761256aacd6/winning-the-white-house-07.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Inauguration Ball for President Barack Obama, Washington D.C., Jan., 2009.","caption":"Inauguration Ball for President Barack Obama, Washington D.C., Jan., 2009.","creditText":"Elliott Erwitt—Magnum Photos","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-lightbox/","name":"LightBox"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4439540/winning-the-white-house-lightbox/","name":"How Photography Plays a Crucial Role in Presidential Elections"}}]}] ```