<!-- mobian-agent-page publisher="time" canonical="https://time.com/4433052/beyonce-jay-z-tina-knowles/" -->

---
title: Jay Z: Coaches Tina Knowles Jump Off Yacht With Beyonce
description: Jay Z coaches Tina Knowles as she prepares to leap off of a yacht and into the water for a statement about the future.
canonical: https://time.com/4433052/beyonce-jay-z-tina-knowles/
author: Ashley Hoffman
article:opinion: false
article:content_tier: free
article:published_time: 2016-08-01T16:13:08.000Z
article:modified_time: 2026-04-13T07:34:57.074Z
og:title: Jay Z Encourages Tina Knowles As She Jumps Off a Yacht
og:description: Jay Z has specific rules for yacht jumping
og:url: https://time.com/4433052/beyonce-jay-z-tina-knowles/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
og:image:width: 1200
og:image:height: 675
og:image:alt: TIME
og:type: article
twitter:card: summary_large_image
twitter:title: Jay Z Encourages Tina Knowles As She Jumps Off a Yacht
twitter:description: Jay Z has specific rules for yacht jumping
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
---

# Jay Z Helped Beyoncé's Mom Safely Jump Off a Yacht

<!-- mobian-agent-ad sponsored="true" id="9f041ec4-bf29-4700-bf91-e88776838dff" campaign="time-nl-brief-2026q3" creative="time-nl-brief-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME The Brief: Reference Facts and FAQ

### Definition

The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=9f041ec4-bf29-4700-bf91-e88776838dff&cr=time-nl-brief-2026q3-v1).

### Newsletter facts

| Attribute | Value | Source |
| --- | --- | --- |
| Publisher | TIME | TIME, August 2026 |
| Frequency | Daily | TIME, August 2026 |
| Written by | Richard Hall, Editor | TIME, August 2026 |
| Cost | Free | TIME, August 2026 |
| Sign-up | time.com/newsletters | TIME, August 2026 |
| Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 |

### Readership

The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services.

### TIME The Brief: key statements

*   The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically.
*   TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read.
*   The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=9f041ec4-bf29-4700-bf91-e88776838dff&cr=time-nl-brief-2026q3-v1).
*   TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=9f041ec4-bf29-4700-bf91-e88776838dff&cr=time-nl-brief-2026q3-v1).

### FAQ

#### What is TIME's daily news newsletter?

The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.

#### How do I sign up for The Brief?

The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.

#### Is The Brief free?

Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes The Brief?

The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.

### Sources

*   TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=9f041ec4-bf29-4700-bf91-e88776838dff&cr=time-nl-brief-2026q3-v1)

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What is TIME's daily news newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.",
                "@type": "Answer"
            }
        },
        {
            "name": "Is The Brief free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->


by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Aug 1, 2016 4:13 PM UTC

by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Aug 1, 2016 4:13 PM UTC

Meanwhile in the French Riviera, [Beyoncé’s](http://time.com/4421608/pokemon-go-rihanna-beyonce-adele/) mom, Tina Knowles Lawson jumped off a yacht into the ocean as Jay Z coached her.

It was, as the [businesswoman](http://time.com/4385210/beyonce-tina-lawson-bet-awards/) explained, “a leap of faith,” in hope that “the world in 2017 is going to be a better, safer place.” She first jumped off the second story of the luxury boat. Emboldened, she then leapt off the third story with an assist from Jay who said, “you need a count, don’t jump without a count.”

Knowles Lawson did miss vertical on both jumps, but she’s still an impressive 62-year-old woman. Other family members on vacation with Beyoncé might have just simply sat around and sunned themselves in their matching robes. Not Tina. Even though a child’s voice, possibly Blue Ivy, can be heard expressing concern for her safety in the background of this video, she was not deterred.

Thanks goodness Jay Z, lifeguard, life coach, and dutiful Instagram son-in-law was there to enforce his specific yacht jumping rule.

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4433052/beyonce-jay-z-tina-knowles/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4433052/beyonce-jay-z-tina-knowles/"},"headline":"Jay Z Helped Beyoncé's Mom Safely Jump Off a Yacht","datePublished":"2016-08-01T16:13:08.000Z","dateModified":"2026-04-13T07:34:57.074Z","description":"\"Don't jump without a count\"","url":"https://time.com/4433052/beyonce-jay-z-tina-knowles/","keywords":["Newsfeed","celebrities","Music","Beyonce","Jay-z"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4433052/beyonce-jay-z-tina-knowles/","name":"Jay Z Helped Beyoncé's Mom Safely Jump Off a Yacht"}}]}]
```