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---
title: Hillary Clinton: Bill Clinton and Nominee Play With Balloons
description: Hillary Clinton and Bill Clinton never saw balloons until last night, and watching them experience a balloon bath is glorious.
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article:modified_time: 2026-04-13T07:34:56.406Z
og:title: See Hillary and Bill Clinton Experience Pure Joy With a Bunch of Balloons
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twitter:description: Each new balloon was more exciting than the last
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# See Hillary and Bill Clinton Experience Pure Joy With a Bunch of Balloons

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by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Jul 29, 2016 8:39 PM UTC

by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Jul 29, 2016 8:39 PM UTC

Videos of [Hillary](http://time.com/4430456/hillary-clinton-dnc-speech/) and [Bill](http://time.com/4425527/dnc-bill-clinton-democratic-convention-hillary/) Clinton playing with balloons on Thursday night at the Democratic National Convention have been spreading joy on the Internet.

Of all the people in the world — including Democrats, Republicans, Independents and [supporters](http://time.com/4424234/people-really-want-the-rock-to-run-for-president/) of The Rock — no one was filled with more joy than the Clintons when it started raining patriotic balloons of various sizes. The sight of each new balloon enthralled and excited them like it was a completely new thing.

Witness the joy in their eyes in the GIFs below.

> [](https://twitter.com/AllisonRockey/status/758869424900231168)

> [](https://twitter.com/Walldo/status/758867949117542400)

> [](https://twitter.com/OliviaMesser/status/759070953372520449)


> [](https://twitter.com/tylermenzel/status/758870136870666240)

Nothing comes between Bill and his favorite balloon. Cute little girl who thinks she can jack it from him? No dice.

> [](https://twitter.com/triciajeleen/status/759059490448695296)

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