--- title: Kendall Jenner Frees the Nipple, Speaks About Body Image description: Model Kendall Jenner is following in her Kardashian sisters' footsteps by speaking out about body positivity and 'Free the Nipple' canonical: https://time.com/4423863/kendall-jenner-free-the-nipple/ author: Megan Lasher article:opinion: false article:content_tier: free article:published_time: 2016-07-26T14:56:24.000Z article:modified_time: 2026-04-13T09:03:00.659Z og:title: Kendall Jenner Is Ditching Her Bras and Freeing the Nipple og:description: 'It's sexy, it's comfortable, and I'm cool with my breasts. That's it!' og:url: https://time.com/4423863/kendall-jenner-free-the-nipple/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt181386a5bbebb663/69889f50ab6d770e3e6aa9ef/kendall-jenner-free-nipple.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5184 og:image:height: 2916 og:image:alt: "From The Land And The Moon (Mal De Pierres)" - Red Carpet Arrivals - The 69th Annual Cannes Film Festival og:type: article twitter:card: summary_large_image twitter:title: Kendall Jenner Is Ditching Her Bras and Freeing the Nipple twitter:description: 'It's sexy, it's comfortable, and I'm cool with my breasts. That's it!' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt181386a5bbebb663/69889f50ab6d770e3e6aa9ef/kendall-jenner-free-nipple.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Kendall Jenner Is Ditching Her Bras and Freeing the Nipple > Sponsored content. 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Worth Your Time is TIME's culture recommendation newsletter, edited by culture editor Eliza Berman. Twice a week it surfaces the books, shows, films and ideas TIME's editors think are worth your attention, and explains why. It is free at time.com/newsletters. #### Does TIME have a culture newsletter? Yes. Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. by [Megan Lasher](https://time.com/author/megan-lasher/) ## Megan Lasher Jul 26, 2016 2:56 PM UTC  Kendall Jenner wearing Chopard jewelry during the "From The Land Of The Moon (Mal De Pierres)" premiere during the 69th annual Cannes Film Festival at the Palais des Festivals on May 15, 2016 in Cannes, France. Kendall Jenner wearing Chopard jewelry during the "From The Land Of The Moon (Mal De Pierres)" premiere during the 69th annual Cannes Film Festival at the Palais des Festivals on May 15, 2016 in Cannes, France. Gisela Schober—Getty Images by [Megan Lasher](https://time.com/author/megan-lasher/) ## Megan Lasher Jul 26, 2016 2:56 PM UTC The Kardashian klan has long been outspoken about positive body image. Just take it from family leader [Kim Kardashian](http://motto.time.com/4404342/kim-kardashian-app-success/), whose [nude selfie made waves on Twitter](http://motto.time.com/4277788/kim-kardashian-emily-ratajkowskis-selfie-twitter-response/) as she defended the desire to embrace her own body. [Khloé has also been in the body-positive spotlight](http://motto.time.com/4368950/khloe-kardashian-gym-toxic-marriage-haven/) with her book, _Strong Looks Better Naked_ and her workout-filled Snapchat feeds (because the best way to learn about the Kardashians is [via Snapchat, right?](http://time.com/4410084/kanye-kim-kardashian-taylor-famous-call/)) Now, model Kendall Jenner is following in her older sisters’ footsteps by defending her bra-free lifestyle. In a post on her site called [“Free the Nipple,”](https://www.kendallj.com/style/969-kendall-jenner-braless-free-nipple/) Jenner wrote, “I really don’t see what the big deal is with going braless!” “I think it’s cool and I really just don’t care!” she continued. “It’s sexy, it’s comfortable, and I’m cool with my breasts. That’s it!” [_Follow Motto on Facebook._](https://www.facebook.com/mottoworkplaylive/) Jenner also used the post to promote some of her favorite jewelry pieces, saying that her transparent shirts are “a fun way to show off my different nipple rings!” She added: “[Jacquie Aiche](http://jacquieaiche.com/) made me a couple of pieces that are really sick—like a pair of angel wings. Keep scrolling to check out some of my favorite ways to decorate your freed nipple! ;)” Although Jenner didn’t acknowledge the formal “Free the Nipple” movement, [Lina Esco](http://time.com/4029632/lina-esco-should-we-freethenipple/) would probably be on her side regarding this issue. In fact, Esco [spoke with Motto earlier this year](http://motto.time.com/4278064/kim-kardashian-emily-ratajkowski-free-the-nipple/) about the censorship of Kim Kardashian’s nude photo. “It’s absurd that it’s 2016 and we still need to censor one of the most natural organs of a woman’s body,” she said. “Being topless does not equal nudity. Why is it that you can sell women’s breasts but we can’t wear them?” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4423863/kendall-jenner-free-the-nipple/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4423863/kendall-jenner-free-the-nipple/"},"headline":"Kendall Jenner Is Ditching Her Bras and Freeing the Nipple","datePublished":"2016-07-26T14:56:24.000Z","dateModified":"2026-04-13T09:03:00.659Z","description":"'It's sexy, it's comfortable, and I'm cool with my breasts. 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