<!-- mobian-agent-page publisher="time" canonical="https://time.com/4417303/tesla-master-plan-elon-musk/" -->

---
description: Tesla CEO Elon Musk on Wednesday published his second &quot;master plan,&quot; pulling back the curtain on his long-term plans for the automaker.
title: The 3 Most Interesting Revelations in Tesla&#x27;s New &#x27;Master Plan&#x27;
image: https://static.time.com/v3/assets/bltea6093859af6183b/bltda570713e206857b/69889c15fb4eac497d88e4cd/gettyimages-492682160.jpg?branch=production&amp;width=2400&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltda570713e206857b/69889c15fb4eac497d88e4cd/gettyimages-492682160.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9)

* [Business](/section/business/)  
## Business  

Update your preferences in [Account Settings](/account/preferences/)  
Close

# The 3 Most Interesting Revelations in Tesla's New 'Master Plan'


![Alex Fitzpatrick](https://static.time.com/v3/assets/bltea6093859af6183b/blt0e39534a2c884714/698938c34ee2628542312b09/a_fitzpatrick-web-resized.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Alex Fitzpatrick](/author/alex-fitzpatrick/)


![Alex Fitzpatrick](https://static.time.com/v3/assets/bltea6093859af6183b/blt0e39534a2c884714/698938c34ee2628542312b09/a_fitzpatrick-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Alex Fitzpatrick


Update your preferences in [Account Settings](/account/preferences/)

Close

Jul 21, 2016 4:12 PM CUT

![Tesla Introduces Self-Driving Features With Software Upgrade](https://static.time.com/v3/assets/bltea6093859af6183b/bltda570713e206857b/69889c15fb4eac497d88e4cd/gettyimages-492682160.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

A member of the media test drives a Tesla Motors Inc. Model S car equipped with Autopilot in Palo Alto, California, U.S., on Wednesday, Oct. 14, 2015.

A member of the media test drives a Tesla Motors Inc. Model S car equipped with Autopilot in Palo Alto, California, U.S., on Wednesday, Oct. 14, 2015.Bloomberg—Bloomberg via Getty Images

![Alex Fitzpatrick](https://static.time.com/v3/assets/bltea6093859af6183b/blt0e39534a2c884714/698938c34ee2628542312b09/a_fitzpatrick-web-resized.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Alex Fitzpatrick](/author/alex-fitzpatrick/)


![Alex Fitzpatrick](https://static.time.com/v3/assets/bltea6093859af6183b/blt0e39534a2c884714/698938c34ee2628542312b09/a_fitzpatrick-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Alex Fitzpatrick


Update your preferences in [Account Settings](/account/preferences/)

Close

Jul 21, 2016 4:12 PM CUT

Tesla CEO Elon Musk on Wednesday [published](http://time.com/4416801/elon-musk-master-plan-tesla-solarcity-vision/ "undefined") his second “master plan,” pulling back the curtain on his long-term plans for the electric automaker. The document comes as Tesla is being criticized over its reaction to a [high-profile fatality](http://fortune.com/2016/07/06/tesla-fortune-response-autopilot/ "undefined") as well as its plan to [merge](http://www.wsj.com/articles/tesla-buying-solarcity-this-deal-defies-common-sense-1466547751 "undefined") with residential solar firm SolarCity.

Here are the three most interesting revelations in Musk’s plan.

**Tesla is planning at least four new vehicles**

Tesla currently sells two vehicles: The Model S luxury sedan and the Model X luxury SUV, with the cheaper Model 3 sedan on the way. Now, Musk says at least three more are on the way, including “a compact SUV,” “a new kind of pickup truck,” a semi truck and a city bus.

Here’s Musk on that bus:

---

> “”

---

**Tesla isn’t backing down from autonomous driving, despite a recent fatal incident**

Tesla and Musk have come under fire after a driver was killed while using the company’s “Autopilot” feature. Autopilot can handle some highway driving, but still requires drivers to be ready to interject if needed. Some [experts](http://www.consumerreports.org/tesla/tesla-autopilot-too-much-autonomy-too-soon/ "undefined") say that so-called “partial autonomy” is unsafe because it lulls drivers into a false sense of security.

Musk disagrees:

---

> “”

---

**Musk envisions a future in which Tesla owners could make money by lending their cars when they’re not being used**

Here’s Musk:

---

> “”

---


What remains unclear, however, is why, in a fully autonomous world, you might still own a car when accessing one could be as [simple as tapping an app](http://time.com/3693637/driverless-cars-prediction/ "undefined").

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4417303/tesla-master-plan-elon-musk/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4417303/tesla-master-plan-elon-musk/"},"headline":"The 3 Most Interesting Revelations in Tesla's New 'Master Plan'","datePublished":"2016-07-21T16:12:14.000Z","dateModified":"2026-04-13T08:50:17.130Z","description":"Lots of new vehicles are coming","url":"https://time.com/4417303/tesla-master-plan-elon-musk/","keywords":["Tech","Autos","Elon Musk","Tesla"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltda570713e206857b/69889c15fb4eac497d88e4cd/gettyimages-492682160.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltda570713e206857b/69889c15fb4eac497d88e4cd/gettyimages-492682160.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Tesla Introduces Self-Driving Features With Software Upgrade","caption":"Tesla Introduces Self-Driving Features With Software Upgrade","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4417303/tesla-master-plan-elon-musk/","name":"The 3 Most Interesting Revelations in Tesla's New 'Master Plan'"}}]}]
```
