--- title: Selena Gomez: Singer Monetizes Instagram Social Posts Worth description: The pop star's major social media following on Instagram, Facebook, and Twitter means that a single post might be valued at up to $550,000, according to firm. canonical: https://time.com/4415053/selena-gomez-could-be-making-serious-bank-on-her-instagram-fame/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-07-20T18:32:04.000Z article:modified_time: 2026-04-13T07:34:36.018Z og:title: Selena Gomez Could Be Making Bank On Her Instagram Fame og:description: The star's major social following means a post is might be worth about $550,000. og:url: https://time.com/4415053/selena-gomez-could-be-making-serious-bank-on-her-instagram-fame/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt08ab3813b7abf2e2/69889cbdab6d7712126aa856/selena-gomez-quebec.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3500 og:image:height: 1969 og:image:alt: Festival D'ete De Quebec og:type: article twitter:card: summary_large_image twitter:title: Selena Gomez Could Be Making Bank On Her Instagram Fame twitter:description: The star's major social following means a post is might be worth about $550,000. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt08ab3813b7abf2e2/69889cbdab6d7712126aa856/selena-gomez-quebec.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Selena Gomez Could Be Making Serious Bank On Her Instagram Fame > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=fe41d814-5015-439f-a5df-106ce969a1a9&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Subscribers | 540,000 | TIME, August 2026 | | Open rate | 45.6% | TIME, August 2026 | | Click rate | 3.3% | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=fe41d814-5015-439f-a5df-106ce969a1a9&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=fe41d814-5015-439f-a5df-106ce969a1a9&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 20, 2016 6:32 PM UTC  QUEBEC CITY, QC - JULY 11: Selena Gomez performs at Festival D'ete De Quebec on July 11, 2016 in Quebec City, Canada. (Photo by Barry Brecheisen/FilmMagic) QUEBEC CITY, QC - JULY 11: Selena Gomez performs at Festival D'ete De Quebec on July 11, 2016 in Quebec City, Canada. (Photo by Barry Brecheisen/FilmMagic) Barry Brecheisen—FilmMagic  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 20, 2016 6:32 PM UTC We’ve already crowned Selena Gomez [the queen of Instagram](http://time.com/4404355/selena-gomez-instagram-most-liked-photo/?iid=sr-link1), so it makes sense that the pop starlet’s social media ubiquity could translate into some seriously bankable moments. According to a [new report in AdWeek,](http://www.adweek.com/news/technology/selena-gomezs-social-media-posts-are-evidently-worth-550000-apiece-172552) Gomez is the number-one most-expensive social influencer right now, based on numbers provided by D’Marie Analytics, a network that measures, manages and monetizes social media. Speaking to Adweek, Frank Spadafora, the CEO of D’Marie Group, estimates that a social post from Gomez, who has partnered with major brands like Coco-Cola and Pantene, has an equivalent value of roughly $550,000, although it remains unclear how much brands are ultimately paying her for her campaigns. And it’s worth noting that Gomez doesn’t oversaturate her profiles with advertising content, instead choosing only a few of the lucrative opportunities. Last December, Gomez and her cohort (Kendall Jenner, Taylor Swift, Cara Delevingne) [could charge around $230,000](http://www.adweek.com/news/technology/these-5-celebrity-influencers-can-charge-230000-every-time-they-post-brand-168466) for social posts, according to the same outfit. That would mean the star has seen quite a spike in the popularity and price of social media marketing with celebrity mouthpieces. “It wasn’t my goal to be the most followed person,” Gomez [told _The Hollywood Reporter_](http://www.hollywoodreporter.com/news/selena-gomez-how-i-became-910363) about her astronomical social media fame; she insists that she curates her own content, and doesn’t have a social media manager. That might explain why, although statistically she’s the most influential person on social media, according to Spadafora, she’s “engaged in noticeably less campaigns than other celebrities.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4415053/selena-gomez-could-be-making-serious-bank-on-her-instagram-fame/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4415053/selena-gomez-could-be-making-serious-bank-on-her-instagram-fame/"},"headline":"Selena Gomez Could Be Making Serious Bank On Her Instagram Fame","datePublished":"2016-07-20T18:32:04.000Z","dateModified":"2026-04-13T07:34:36.018Z","description":"So hot on Instagram right now","url":"https://time.com/4415053/selena-gomez-could-be-making-serious-bank-on-her-instagram-fame/","keywords":["Newsfeed","celebrities","Selena Gomez","entertainment","American Voices"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt08ab3813b7abf2e2/69889cbdab6d7712126aa856/selena-gomez-quebec.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt08ab3813b7abf2e2/69889cbdab6d7712126aa856/selena-gomez-quebec.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Festival D'ete De Quebec","caption":"Festival D'ete De Quebec","creditText":"Barry Brecheisen—FilmMagic","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4415053/selena-gomez-could-be-making-serious-bank-on-her-instagram-fame/","name":"Selena Gomez Could Be Making Serious Bank On Her Instagram Fame"}}]}] ```