--- title: Donald Trump and Hillary Clinton's Campaigns on Instagram description: The presumptive nominees have taken slightly different approaches to the social media platform canonical: https://time.com/4407195/hillary-clinton-donald-trump-instagram-campaigns/ author: Sarah Begley article:opinion: false article:content_tier: free article:published_time: 2016-07-18T22:23:11.000Z article:modified_time: 2026-08-19T07:45:58.153Z article:section: Politics og:title: See How the Hillary Clinton and Donald Trump Campaigns Use Instagram og:description: The presumptive nominees have taken slightly different approaches og:url: https://time.com/4407195/hillary-clinton-donald-trump-instagram-campaigns/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: See How the Hillary Clinton and Donald Trump Campaigns Use Instagram twitter:description: The presumptive nominees have taken slightly different approaches twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # See How the Hillary Clinton and Donald Trump Campaigns Use Instagram by [Sarah Begley](https://time.com/author/sarah-begley/) ## Sarah Begley Jul 18, 2016 10:23 PM UTC by [Sarah Begley](https://time.com/author/sarah-begley/) ## Sarah Begley Jul 18, 2016 10:23 PM UTC Each election seasons brings new ways for candidates to connect with voters, from the [first presidential TV ads](http://www.livingroomcandidate.org/commercials/1952) that aired more than six decades ago to the [spots now appearing on Snapchat](http://time.com/3921116/jeb-bush-2016-presidential-race-snapchat/). In this social media age, it makes sense that different political personalities would emerge on the candidates’ Instagram accounts. From announcing their candidacies to welcoming new grandchildren to their families, [Donald Trump](http://time.com/4411720/republican-national-convention-donald-trump/) and [Hillary Clinton](http://time.com/4411058/baton-rouge-shooting-hillary-clinton-transcript/) have taken slightly different approaches to broadcasting milestones on Instagram. Most notably: Clinton celebrated becoming the presumptive Democratic nominee with a photo of herself clutching her heart in a crowd of supporters, while Trump celebrated the same accomplishment by eating McDonald’s on his plane. See how both candidates campaigns have played out on Instagram so far: ### Campaign Launch ### First Primary Win ### Greeting the Supporters ### Family ### Off the Plane ### A Big Wave ### Clinching Nominations ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4407195/hillary-clinton-donald-trump-instagram-campaigns/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4407195/hillary-clinton-donald-trump-instagram-campaigns/"},"headline":"See How the Hillary Clinton and Donald Trump Campaigns Use Instagram","datePublished":"2016-07-18T22:23:11.000Z","dateModified":"2026-08-19T07:45:58.153Z","description":"The presumptive nominees have taken slightly different approaches to the social media platform","url":"https://time.com/4407195/hillary-clinton-donald-trump-instagram-campaigns/","keywords":["2016 Election","Hillary Clinton","2016 Election","Instagram","Donald Trump","2016 presidential campaign"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Sarah Begley","jobTitle":null,"url":"https://time.com/author/sarah-begley/"}],"articleSection":"Politics","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2016-election/","name":"2016 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4407195/hillary-clinton-donald-trump-instagram-campaigns/","name":"See How the Hillary Clinton and Donald Trump Campaigns Use Instagram"}}]}] ```