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---
title: Martha Stewart Thinks Millennials Are Kind of Lazy
description: In a new interview, the lifestyle guru suggests that millennials should learn how to grow plants at home and take some &quot;initiative.&quot;
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author: Raisa Bruner
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article:published_time: 2016-07-12T21:32:13.000Z
article:modified_time: 2026-04-13T07:34:20.688Z
og:title: Martha Stewart: ‘I’m Very Good on a Hoverboard’
og:description: The lifestyle mogul says millennials lack the initiative to grow a plant
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt3d758cec25b44a3b/69889baacf40a81e7bc43f8a/martha-stewart-time-100.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Martha Stewart Is Better at Hoverboarding Than You

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Jul 12, 2016 9:32 PM UTC

![2016 Time 100 Gala, Time's Most Influential People In The World - Cocktails](https://static.time.com/v3/assets/bltea6093859af6183b/blt3d758cec25b44a3b/69889baacf40a81e7bc43f8a/martha-stewart-time-100.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

NEW YORK, NY - APRIL 26: Martha Stewart attends 2016 Time 100 Gala, Time's Most Influential People In The World - Cocktails at Jazz At Lincoln Center at the Times Warner Center on April 26, 2016 in New York City. (Photo by Jemal Countess/Getty Images for Time)

NEW YORK, NY - APRIL 26: Martha Stewart attends 2016 Time 100 Gala, Time's Most Influential People In The World - Cocktails at Jazz At Lincoln Center at the Times Warner Center on April 26, 2016 in New York City. (Photo by Jemal Countess/Getty Images for Time) Jemal Countess—Getty Images

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Jul 12, 2016 9:32 PM UTC

You may think of Martha Stewart as the [perfectionist matriarch](http://motto.time.com/4274259/famous-people-later-in-life/?iid=sr-link2) of all things homemaking. But did you know that she also enjoys a casual spin [on a hoverboard](https://twitter.com/MarthaStewart/status/712517384284872704)?

In a new [interview with _Luxury Listings_](http://www.llnyc.com/stories/martha-stewart-picks-a-new-path), the 74-year-old lifestyle mogul opens up about how she spends her days.

“I actually like to do all kinds of sports,” she says in the interview. “I like roller blading. I’m not good on a skateboard, but I’m also not good on a snowboard. I’m very good on a hoverboard.”

Her enjoyment of the newfangled tech toy doesn’t always extend to understanding the millennials who use it, however.

“I think every business is trying to target millennials. But who are millennials? Now we are finding out that they are living with their parents. They don’t have the initiative to go out and find a little apartment and grow a tomato plant on the terrace,” she said. “I understand the plight of younger people… The economic circumstances out there are very grim. But you have to work for it. You have to strive for it. You have to go after it.”

Stewart is doing her best to make headway in the millennial market these days, launching [a meal-kit startup](https://marleyspoon.com/martha-stewart?), appearing alongside stars like Snoop Dogg and [Justin Bieber](http://time.com/3830779/martha-stewart-kanye-west-kim-kardashian-justin-bieber/?iid=sr-link6) and throwing excellent [shade on Twitter](http://time.com/4379009/martha-stewart-twitter-jonathan-cheban/?iid=sr-link7), all of which contributes to her ongoing cultural cache.

Even celebrity chef David Chang implored her to share some of her green-thumb wisdom with the youth. “‘They don’t know anything and they have to learn… They don’t know how to grow spinach,’” she said the famous Chang told her.


He has a fair point about the spinach. Teach us your ways, Martha!

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