--- title: Robot Brewed Beer description: This company uses artificial intelligence to brew beer. canonical: https://time.com/4399118/robot-beer-brewing/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2016-07-08T21:24:14.000Z article:modified_time: 2026-04-13T07:34:13.934Z og:title: Robot Technology Is Making Beer Brewing Better Now og:description: With artificial intelligence og:url: https://time.com/4399118/robot-beer-brewing/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltca73f2bf075e8dc4/69888dd82dce0181189e8805/robot-in-workplace1.jpg?branch=production&width=1120&quality=75&auto=webp&crop=16:9 og:image:width: 1120 og:image:height: 630 og:image:alt: robot-in-workplace og:type: article twitter:card: summary_large_image twitter:title: Robot Technology Is Making Beer Brewing Better Now twitter:description: With artificial intelligence twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltca73f2bf075e8dc4/69888dd82dce0181189e8805/robot-in-workplace1.jpg?branch=production&width=1120&quality=75&auto=webp&crop=16:9 ---  # Robot Technology Is Making Beer Brewing Better Now > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=f3ee90ec-a3f2-4432-abb3-168b3e2c48fe&cr=time-nl-brief-2026q3-v1) by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jul 8, 2016 9:24 PM UTC  Robot in the workplace Robot in the workplace Getty Images by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jul 8, 2016 9:24 PM UTC It’s been a ride, but the world’s wait for useful [robot](http://time.com/4380053/google-robotic-giraffe-video/) technology is finally over now that it can be used to brew beer. The firm IntelligentX is using an artificial intelligence system through a Facebook chat [robot](http://time.com/money/4369923/jobs-robots-replace-humans-automation/) to brew beers based on customer feedback. “Our AI, ABI, can have a conversation with all our customers, and that gives us the feedback that allows our beer to evolve,” said co-founder Dr. Rob McInerney, in the company’s first video. Drinkers simply tell the bot when any of their four beers — Amber AI, Black AI, Golden AI and Pale AI — aren’t up to scratch. This way, using automatic brewing intelligence, (what McInerney calls ABI for short), the computer makes its own informed decisions in order to tell a human master brewer how to tweak the flavor. This isn’t the first time people have tried to use technology to advance drinking. The app Untappd lets people rate beers and see what their friends are drinking, and there’s even an [Wi-Fi -enabled automatic brewer](http://www.cnet.com/news/beer-tech-awesome/). The beers are available [here](https://ubrew.cc). Watch how it all works below. \[h/t [PCMag](http://www.pcmag.com/news/345946/first-ai-brewed-beer-on-sale-in-london)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4399118/robot-beer-brewing/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4399118/robot-beer-brewing/"},"headline":"Robot Technology Is Making Beer Brewing Better Now","datePublished":"2016-07-08T21:24:14.000Z","dateModified":"2026-04-13T07:34:13.934Z","description":"The wait for useful robot technology is over","url":"https://time.com/4399118/robot-beer-brewing/","keywords":["Newsfeed","Food & Drink","Beer","Internet","Technology","Robot"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltca73f2bf075e8dc4/69888dd82dce0181189e8805/robot-in-workplace1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltca73f2bf075e8dc4/69888dd82dce0181189e8805/robot-in-workplace1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"robot-in-workplace","caption":"Robot in the workplace","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4399118/robot-beer-brewing/","name":"Robot Technology Is Making Beer Brewing Better Now"}}]}] ```