--- title: Leonardo DiCaprio's Russian Lookalike Stars in Vodka Ad description: The doppelgänger is cashing in on his looks with a very meta vodka ad that sheds light on the difference between the real deal and the fake. canonical: https://time.com/4397222/leonardo-dicaprios-doppelganger-lookalike/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-07-07T21:06:52.000Z article:modified_time: 2026-04-13T07:34:11.723Z og:title: Leo DiCaprio's Russian Doppelgänger Is Now Starring in a Vodka Ad og:description: The doppelgänger is cashing in on his Leo resemblance with a very meta vodka ad. og:url: https://time.com/4397222/leonardo-dicaprios-doppelganger-lookalike/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta5c38d7f336676ac/69886634cf40a82d83c3ffbd/leonardo-di-caprio-ralph-lauren-polo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1867 og:image:height: 1050 og:image:alt: Ralph Lauren - Leonardo Dicaprio og:type: article twitter:card: summary_large_image twitter:title: Leo DiCaprio's Russian Doppelgänger Is Now Starring in a Vodka Ad twitter:description: The doppelgänger is cashing in on his Leo resemblance with a very meta vodka ad. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta5c38d7f336676ac/69886634cf40a82d83c3ffbd/leonardo-di-caprio-ralph-lauren-polo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Leonardo DiCaprio's Russian Doppelgänger Is Now Starring in a Vodka Ad > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=b0179a45-5d18-4d1f-a95e-ad9a9a0ef156&cr=time-nl-network-2026q3-v1)  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 7, 2016 9:06 PM UTC  Leonardo Dicaprio wearing a white Ralph Lauren Polo shirt in the 2013 film The Wolf of Wall Street. Leonardo Dicaprio wearing a white Ralph Lauren Polo shirt in the 2013 film The Wolf of Wall Street. Paramount Pictures  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 7, 2016 9:06 PM UTC We first spotted Leonardo DiCaprio’s doppelgänger [back in January](http://time.com/4181532/leonardo-dicaprio-russian-doppelganger/), when the Russian lookalike started making headlines because of his strong resemblance to the Oscar-winning _Revenant_ actor. Well, now the lucky man — Roman Burtsev, a Moscow-area emergency services officer according [to the _Hollywood Reporter_](http://www.hollywoodreporter.com/news/leonardo-dicaprios-russian-look-alike-908988) — has cashed in on his thirty seconds of Internet fame as the star of a new ad for Russian vodka brand Pyat Ozer. The ad starts out with Burtsev staring at his reflection in a car’s rearview mirror, to which a picture of the real DiCaprio has been pinned. Soon, though, we realize that Burtsev is no Leo. “One day you realize your life is but a fake,” a voiceover narrates. Clad in a sweatsuit that displays his substantial frame while driving a fake BMW, a faux girlfriend riding shotgun, Burtsev is clearly not the famous actor. The only thing that’s left for him to do? Drink vodka and row away into the distance, in a nod to DiCaprio’s _Revenant_ character. 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