--- title: Chipotle’s New Animated Ad Shares a Sweet Love Story description: In a new Pixar-style short, the restaurant chain delivers an ode to love and tacos — backed by an unexpected Backstreet Boys cover song. canonical: https://time.com/4396955/chipotle-animated-ad-i-want-it-that-way-backstreet-boys/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-07-07T18:32:13.000Z article:modified_time: 2026-04-13T07:34:11.467Z og:title: Chipotle’s New Animated Ad Shares a Sweet Love Story og:description: In a Pixar-style short, Chipotle delivers an ode to love, tacos, and 90s pop og:url: https://time.com/4396955/chipotle-animated-ad-i-want-it-that-way-backstreet-boys/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Chipotle’s New Animated Ad Shares a Sweet Love Story twitter:description: In a Pixar-style short, Chipotle delivers an ode to love, tacos, and 90s pop twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Chipotle’s New Animated Ad Shares a Sweet Love Story > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=3b47d241-1b08-4bd3-aa2e-27a5b49c08c2&cr=time-nl-brief-2026q3-v1)  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 7, 2016 6:32 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 7, 2016 6:32 PM UTC Are tacos romantic? Are the Backstreet Boys still relevant? Can a cartoon sell fast-casual food? These are the questions that [Chipotle’s](http://time.com/4384028/chipotle-loyalty-program-free-chiptopia/?iid=sr-link2) latest ad looks to answer. In a beautiful four-minute animated short, Chipotle partnered with [a Pixar veteran](http://www.fastcocreate.com/3061606/quick-hit/chipotles-new-animated-short-film-taps-a-pixar-vet-for-some-sweet-branded-content) to bring to life the sweet story of Evie and Ivan. They start out as children with rival homemade lemonade and orange juice stands, with each entrepreneur eventually running a competing large-scale fast-food operation. They ultimately realize, though, that their mass-production empires have grown out-of-hand — and it’s time to go back to basic, fresh ingredients (hello, tacos!), and each other. In other words, it looks and feels a lot like that heartbreaking love story segment [in Pixar’s _Up_](https://www.youtube.com/watch?v=F2bk%5F9T482g), but with more food (and a happy ending). The dialogue-free short is backed by a cover of the Backstreet Boy’s iconic “I Want It That Way,” performed by Brittany Howard of Alabama Shakes and Jim James of My Morning Jacket. The low-key, acoustic take on the 1999 pop song makes it barely recognizable, but suits the short’s nostalgic mood. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4396955/chipotle-animated-ad-i-want-it-that-way-backstreet-boys/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4396955/chipotle-animated-ad-i-want-it-that-way-backstreet-boys/"},"headline":"Chipotle’s New Animated Ad Shares a Sweet Love Story","datePublished":"2016-07-07T18:32:13.000Z","dateModified":"2026-04-13T07:34:11.467Z","description":"In a Pixar-style short, Chipotle delivers an ode to love, tacos, and 90s pop","url":"https://time.com/4396955/chipotle-animated-ad-i-want-it-that-way-backstreet-boys/","keywords":["Newsfeed","Food & Drink","Music","viral"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4396955/chipotle-animated-ad-i-want-it-that-way-backstreet-boys/","name":"Chipotle’s New Animated Ad Shares a Sweet Love Story"}}]}] ```