--- description: Frank Ocean teased this weekend that his album might be dropping in July — does his Calvin Klein ad mean that new music is on the way? title: Does Frank Ocean's New Calvin Klein Ad Hold Clues to His New Album? image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Frank Ocean’s Calvin Klein Campaign Gives Fans Hope for a New Album  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Jul 6, 2016 4:40 PM CUT  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Jul 6, 2016 4:40 PM CUT [Frank Ocean](http://time100.time.com/2013/04/18/time-100/slide/frank-ocean/ "undefined") is toying with our emotions. After recently teasing that [his long-anticipated album, _Boys Don’t Cry_](http://time.com/4355521/frank-ocean-new-album-friday-june-3/ "undefined"), might be arriving in July via a photo post [on his website](http://boysdontcry.co/blogs/posts/late "undefined"), the reclusive singer was announced as a new face of Calvin Klein for its fall collections. In a video campaign released on Wednesday, Ocean waxes eloquent about music and love. “If you start to have it and keep it up for four or five weeks then you stop, you feel like you’re missing something in your day,” Ocean muses in the clip. “That’s what music is to me. It feels like a necessary act.” Ocean then recites a lyrical series of phrases: “It takes a mind to worry; a conscious to feel ashamed. But there’s no place to hide out here; these skies are filled with planes.” Ocean first teased his next album nearly a year ago, leaving fans to subsist on the maddening assurances of Chance the Rapper and James Blake that Ocean’s [new music is even “better”](http://www.rollingstone.com/music/news/james-blake-how-rick-rubin-frank-ocean-helped-singer-overcome-obsession-20160525?page=3 "undefined") than his earlier work. Does this mean that a new album is _finally_ on the way? Frank, if you have time to be in a Calvin Klein ad, we’re hoping that you also have the time to finish that album. In the meantime, watch Frank Ocean procrastinate in the full clip below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4394887/frank-ocean-calvin-klein-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4394887/frank-ocean-calvin-klein-ad/"},"headline":"Frank Ocean’s Calvin Klein Campaign Gives Fans Hope for a New Album","datePublished":"2016-07-06T16:40:29.000Z","dateModified":"2026-04-13T07:34:06.834Z","description":"Don't play with us, Frank","url":"https://time.com/4394887/frank-ocean-calvin-klein-ad/","keywords":["Newsfeed","Entertainment","Music","fashion","Frank Ocean"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4394887/frank-ocean-calvin-klein-ad/","name":"Frank Ocean’s Calvin Klein Campaign Gives Fans Hope for a New Album"}}]}] ```