--- description: Moviegoers in California were accidentally treated to a trailer for "Sausage Party" before a showing for the kid-friendly "Finding Dory." title: Theater Says Sorry for Playing 'Sausage Party' Trailer Before 'Finding Dory' image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbbe5e9ef48148509/69889a33a988ca617e6b8746/sausage-party.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [movies](/tag/movies/) ## movies Update your preferences in [Account Settings](/account/preferences/) Close # Theater Says Sorry for Playing _Sausage Party_ Trailer Before _Finding Dory_  by [Melissa Chan](/author/melissa-chan/)  ## Melissa Chan Update your preferences in [Account Settings](/account/preferences/) Close Jun 30, 2016 3:51 PM CUT  Sausage Party Sausage PartyColumbia Pictures  by [Melissa Chan](/author/melissa-chan/)  ## Melissa Chan Update your preferences in [Account Settings](/account/preferences/) Close Jun 30, 2016 3:51 PM CUT Moviegoers in California were [accidentally treated to a trailer for _Sausage Party_](http://www.eastbaytimes.com/concord/ci%5F30067342/concord-sausage-trailer-leaves-bad-taste-finding-dory "undefined"), a profanity-laced and raunchy R-rated animation, before a showing for the kid-friendly _Finding Dory._ The gaffe earlier this month at the Brenden Concord 14 in Concord prompted an apology from the movie theater, Brenden Theatres, and delight from Seth Rogen, who lends his voice for the upcoming film. “Playing that trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last-minute groups wanting to see _Dory_,” Walter Eichinger, Brenden’s vice president of operations, said in a statement to the _East Bay Times_. “It was caught soon, but not until the trailer played,” he added. “We regret it, apologize for it, and we are not happy that it happened. We fully realize this trailer is not appropriate for _Dory_ and we would never schedule something like that.” [_Sausage Party_](http://time.com/4258758/sausage-party-redband-trailer/ "undefined") tells the story of a group of supermarket products that embark on an adventure to find the meaning of life beyond the grocery store shelves. The trailer features obscene language and graphic scenes of some of the characters being sliced up. “This made my day,” Rogen [tweeted](https://twitter.com/Sethrogen/status/748005408401416193 "undefined") along with a link to a local news story about the error. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4389758/sausage-party-trailer-finding-dory/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4389758/sausage-party-trailer-finding-dory/"},"headline":"Theater Says Sorry for Playing Sausage Party Trailer Before Finding Dory","datePublished":"2016-06-30T15:51:29.000Z","dateModified":"2026-03-31T09:51:31.441Z","description":"The trailer features profanity and graphic scenes","url":"https://time.com/4389758/sausage-party-trailer-finding-dory/","keywords":["movies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbbe5e9ef48148509/69889a33a988ca617e6b8746/sausage-party.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Chan","jobTitle":null,"url":"https://time.com/author/melissa-chan/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbbe5e9ef48148509/69889a33a988ca617e6b8746/sausage-party.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Columbia Pictures’ “Sausage Party.”","caption":"Columbia Pictures’ “Sausage Party.”","creditText":"Columbia Pictures","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4389758/sausage-party-trailer-finding-dory/","name":"Theater Says Sorry for Playing Sausage Party Trailer Before Finding Dory"}}]}] ```