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---
title: Baron Brooks: Dad Spends $900 on Dating Ad for Son
description: Baron Brooks was surprised to learn that his father paid $900 on a dating ad that he wrote on Baron's behalf in the Coeur d'Alene Press.
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article:modified_time: 2026-04-13T07:33:43.781Z
og:title: Dad Spends $900 on Full-Page Newspaper Dating Ad For His Son
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twitter:title: Dad Spends $900 on Full-Page Newspaper Dating Ad For His Son
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# Dad Spends $900 on Full-Page Newspaper Dating Ad for His Son

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by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Jun 23, 2016 9:49 PM UTC

by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Jun 23, 2016 9:49 PM UTC

Salt Lake City bachelor Baron Brooks was surprised to learn that his father paid $900 on a dating advertisement that he wrote on Baron’s behalf in the _Coeur d’Alene Press._

[In the ad,](http://www.cdapress.com/news/local%5Fnews/article%5F2d93ca2c-3599-11e6-9869-a7effe8e48bd.html) Baron’s father, Arthur of Beverly Hills, Calif., indicates important qualities and “musts” these potential daughters-in-law must have. Arthur describes Baron as “48 years old, live in [Salt Lake City](http://time.com/3748681/salt-lake-city-austin-job-creation-top-gallup-poll/), and never been married.” While pictures are a necessity on newspaper dating ads, Arthur Brooks’ photograph of his son is admittedly outdated. The ad says, “I look just like my picture except now I have gray hair.”

> [](https://twitter.com/SpokesmanReview/status/745046323372515328)

Traits for the women range from “flexible” to rigid. Political beliefs, for instance, are non-negotiable. The ad states, “You must be politically conservative. This is very important to me. If you voted for [Obama](http://time.com/4372190/orlando-shooting-barack-obama-joe-biden-grief/) or plan to [vote for Hillary](http://time.com/4378959/hillary-clinton-raleigh-speech-economy/) you are not for me.” This may align with Arthur’s own political beliefs after he was allegedly drawn to Coeur d’Alene for its [conservative politics](http://time.com/4379547/how-donald-trump-changed-his-tune/), according to [_The Spokesman Review_](http://www.spokesman.com/stories/2016/jun/20/utah-businessman-says-he-didnt-take-out-n-idaho-ad/). Another vital attribute includes height requirements: “I am 5’5” and if you are 5’8” & like to wear high heels it may not work.”

Brooks—a health shop owner—was fully unaware of his father’s actions. He claims, “My father did this without my consent. I can’t even describe to you how embarrassing and ridiculous this is.” Arthur Brooks apparently is suffering from long-term health problems and yearns for a grandchild to keep the family name.


Brooks may be “infuriated” about the process, but he is still allowing his father to interview potential candidates. Talk about a real meet-cute.

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