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title: Karaoke Hologram With Rob Thomas
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# Hologram Karaoke Is Finally Here

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by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Jun 23, 2016 9:09 PM UTC

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Jun 23, 2016 9:09 PM UTC

The good news is that hologram karaoke is coming soon, meaning eventually you’ll be able to sing along with [Whitney Houston](http://time.com/4032317/whitney-houston-hologram/?iid=sr-link1), [the Notorious B.I.G.,](http://time.com/4276118/notorious-big-hologram/?iid=sr-link2) [Billie Holiday](http://time.com/4029084/billie-holiday-apollo-hologram/?iid=sr-link4) or [Selena](http://time.com/3815090/selena-quintanilla-hologram/?iid=sr-link6). The bad news is that currently the technology is only being used for VIPs at Rob Thomas concerts.

The technology is pretty cool. It comes from [VNTANA](http://www.vntana.com/), an augmented reality company that previously brought the world [the hologram selfie](http://blog.vntana.com/post/118399136695/interactive-hologram-selfie-at-the-new-media). To sing along with Rob Thomas, fans simply stand in front of the VNTANA display where they will be transformed into a hologram like in [_Tron_](http://time.com/3958699/shanghai-disneyland-tron-ride/?iid=sr-link1) or A-ha’s “[Take On Me](https://www.youtube.com/watch?v=djV11Xbc914)” video. The little hologram then performs a duet with Thomas’s holographic form to live out all your [Santana](https://www.youtube.com/watch?v=6Whgn%5FiE5uc) fantasies. Then, to make sure all your friends know that you totally could have been in Matchbox 20, you’ll receive a copy of the performance to share on social media. The tech might even be good enough to convince your next Tinder date that you once performed with Thomas. “The technology is so good that when you watch it on a screen it looks like you’re watching a live performance… you’ll forget that you’re watching a hologram,” Thomas told [Mashable](http://mashable.com/2016/06/23/hologram-karaoke/#Oih4WNmJDPq6). “It’s crystal clear, like HD.”

To make this dream a reality, simply purchase the VIP package ([here](http://robthomasmusic.com/events)) for Thomas’s upcoming summer tour with Counting Crows, which kicks off in West Palm Beach, Fla., on July 22, and makes its way across the country through Sept. 30\. Or just wait until they make karaoke to go with that [Tupac hologram](http://techland.time.com/2012/04/16/the-science-behind-the-tupac-hologram-at-coachella/?iid=sr-link6).

Watch below.

\[H/T [Mashable](http://mashable.com/2016/06/23/hologram-karaoke/#Oih4WNmJDPq6)\]

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