Hillary Clinton’s presidential campaign is on the airwaves in eight states with ads that highlight her work helping children, dating back to the 1970s.
Aides rolled out a 30- and 60-second version of the message early Tuesday morning, which will soon be seen by voters in Florida, North Carolina, Virginia, New Hampshire, Ohio, Iowa, Colorado and Nevada. The ads are part of a six-week, eight-figure ad buy meant to start making her case as the presumptive Democratic nominee.
Clinton aides have said for months that Clinton is the most famous woman in the world, yet voters don’t know her resume well. She’s been in the public eye since the 1980s, when Bill Clinton was Governor of Arkansas, but voters—especially young ones—are unfamiliar with her trailblazing career.
“She would grow up to be one of most recognizable women in the world,” a male narrator says in the minute-long version of the ad. “But less well known are the causes that have been at the center of her life.”
The ads detail her work with the Children’s Defense Fund right after graduating from Yale Law, reforms in the Arkansas schools as the state’s first lady, and her help writing a bipartisan national health care law that helps 8 million kids. There is also a nod to her work as Secretary of State combating human trafficking.
“For Hillary, it’s always been about kids,” a female narrator says in the shorter version of the ad.
The ads never mention Republican rival Donald Trump by name, but the message is not subtly implied: Clinton is fighting for kids, while Trump only works for personal enrichment. Clinton’s team is also running an explicitly anti-Trump ad already.