--- title: Hillary Clinton Launches Ads Promoting Her Work With Kids description: Her campaign is up in eight states with ads promoting her work with children, dating back to the 1970s. canonical: https://time.com/4370997/hillary-clinton-children-ads/ author: Philip Elliott article:opinion: false article:content_tier: free article:published_time: 2016-06-16T11:00:18.000Z article:modified_time: 2026-08-19T07:46:02.780Z article:section: Politics og:title: Clinton Launches Ads Promoting Her Work With Children og:description: They'll air in eight states. og:url: https://time.com/4370997/hillary-clinton-children-ads/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc3e16396b3580674/698898112dce0151ea9e97d2/gettyimages-540441484.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Presumptive Democratic presidential nominee Hillary Clinton participates in a round table conversation on national security at the Virginia Air and Space Center June 15, 2016 in Hampton, Virginia. og:type: article twitter:card: summary_large_image twitter:title: Clinton Launches Ads Promoting Her Work With Children twitter:description: They'll air in eight states. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc3e16396b3580674/698898112dce0151ea9e97d2/gettyimages-540441484.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Hillary Clinton Launches Ads Promoting Her Work With Children > Sponsored content. 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It explains the politics, personalities and power dynamics behind the headlines, twice a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-dcbrief-2026q3/newsletters?i=6ee2f93f-609f-4f90-838c-a8c587fe33f0&cr=time-nl-dcbrief-2026q3-v1)  by [Philip Elliott](https://time.com/author/philip-elliott/)  ## Philip Elliott Senior Correspondent Jun 16, 2016 11:00 AM UTC  Presumptive Democratic presidential nominee Hillary Clinton participates in a round table conversation on national security at the Virginia Air and Space Center June 15, 2016 in Hampton, Virginia. Presumptive Democratic presidential nominee Hillary Clinton participates in a round table conversation on national security at the Virginia Air and Space Center June 15, 2016 in Hampton, Virginia. Chip Somodevilla—Getty Images  by [Philip Elliott](https://time.com/author/philip-elliott/)  ## Philip Elliott Senior Correspondent Jun 16, 2016 11:00 AM UTC Hillary Clinton’s presidential campaign is on the airwaves in eight states with ads that highlight her work helping children, dating back to the 1970s. Aides rolled out a 30- and 60-second version of the message early Tuesday morning, which will soon be seen by voters in Florida, North Carolina, Virginia, New Hampshire, Ohio, Iowa, Colorado and Nevada. The ads are part of a six-week, eight-figure ad buy meant to start making her case as the presumptive Democratic nominee. Clinton aides have said for months that Clinton is the most famous woman in the world, yet voters don’t know her resume well. She’s been in the public eye since the 1980s, when Bill Clinton was Governor of Arkansas, but voters—especially young ones—are unfamiliar with her trailblazing career. “She would grow up to be one of most recognizable women in the world,” a male narrator says in the [minute-long version](https://www.youtube.com/watch?v=ZiS-WGv8Dps&feature=youtu.be) of the ad. “But less well known are the causes that have been at the center of her life.” The ads detail her work with the Children’s Defense Fund right after graduating from Yale Law, reforms in the Arkansas schools as the state’s first lady, and her help writing a bipartisan national health care law that helps 8 million kids. There is also a nod to her work as Secretary of State combating human trafficking. “For Hillary, it’s always been about kids,” a female narrator says in the [shorter version](https://www.youtube.com/watch?time%5Fcontinue=1&v=7unzJf945F4) of the ad. The ads never mention Republican rival Donald Trump by name, but the message is not subtly implied: Clinton is fighting for kids, while Trump only works for personal enrichment. Clinton’s team is also running an explicitly [anti-Trump ad](https://www.youtube.com/watch?v=aZ891SoIsdQ) already. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4370997/hillary-clinton-children-ads/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4370997/hillary-clinton-children-ads/"},"headline":"Hillary Clinton Launches Ads Promoting Her Work With Children","datePublished":"2016-06-16T11:00:18.000Z","dateModified":"2026-08-19T07:46:02.780Z","description":"'For Hillary, it’s always been about kids'","url":"https://time.com/4370997/hillary-clinton-children-ads/","keywords":["Hillary Clinton","democrats","2016 Election","campaign ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc3e16396b3580674/698898112dce0151ea9e97d2/gettyimages-540441484.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Philip Elliott","jobTitle":"Senior Correspondent","url":"https://time.com/author/philip-elliott/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc3e16396b3580674/698898112dce0151ea9e97d2/gettyimages-540441484.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Presumptive Democratic presidential nominee Hillary Clinton participates in a round table conversation on national security at the Virginia Air and Space Center June 15, 2016 in Hampton, Virginia.","caption":"Presumptive Democratic presidential nominee Hillary Clinton participates in a round table conversation on national security at the Virginia Air and Space Center June 15, 2016 in Hampton, Virginia.","creditText":"Chip Somodevilla—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4370997/hillary-clinton-children-ads/","name":"Hillary Clinton Launches Ads Promoting Her Work With Children"}}]}] ```