--- title: Rates of Same-Sex Hookups Have Doubled in the U.S. description: Bisexual behavior and same-sex hookups—independent of the lesbian, gay and LGBT community—is increasingly common in America canonical: https://time.com/4352899/sex-relationships-hookups/ author: Mandy Oaklander article:opinion: false article:content_tier: free article:published_time: 2016-06-01T15:00:36.000Z article:modified_time: 2026-02-22T17:57:02.997Z article:section: Health og:title: Same-Sex Hookup Rates Have Doubled in the U.S. og:description: Bisexual behavior and same-sex hookups—independent of the lesbian, gay and LGBT community—is increasingly common in America og:url: https://time.com/4352899/sex-relationships-hookups/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Same-Sex Hookup Rates Have Doubled in the U.S. twitter:description: Bisexual behavior and same-sex hookups—independent of the lesbian, gay and LGBT community—is increasingly common in America twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Same-Sex Hookup Rates Have Doubled in the U.S. > Sponsored content. 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Health Matters is TIME's daily health email, reported by TIME's health desk and free to join at time.com/newsletters. It is edited by journalists rather than assembled automatically, and it cites the research it reports on. #### Is Health Matters free? Yes. Health Matters is a free daily newsletter from TIME, available at time.com/newsletters. #### Who reads TIME's Health Matters newsletter? Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators.  by [Mandy Oaklander](https://time.com/author/mandy-oaklander/)  ## Mandy Oaklander Oaklander is a senior editor at TIME. Jun 1, 2016 3:00 PM UTC  by [Mandy Oaklander](https://time.com/author/mandy-oaklander/)  ## Mandy Oaklander Oaklander is a senior editor at TIME. Jun 1, 2016 3:00 PM UTC How Americans think about sex—and who they have it with—has changed dramatically in a short period of time. In a new study, researchers find that people in the U.S. are now a lot more open to same-sex experiences. The research, published today in the _Archives of Sexual Behavior_, analyzed survey data from roughly 30,000 Americans from 1973 to 2014\. People in the nationally representative General Social Survey were asked about their sexual behavior and attitudes about same-sex experiences. The number of Americans who had had sex with someone of the same sex doubled between 1990 and 2014—for both men (4.5% in 1990 to 8.2% in 2014) and women (3.6% in 1990 to 8.7% in 2014). These increases didn’t appear to be driven exclusively by people who identify as gay or lesbian, but by people who have had sex with people both sexes, says study author Jean Twenge, a psychology professor at San Diego State University and author of the book [_Generation Me_](http://www.generationme.org/). The percentage of people who have had sex with both men and women shot up from 3.1 % in 1990 to 7.7%. “What we’re seeing is this movement toward more sexual freedom,” says Twenge. “There’s more freedom for people to do what they want without following the traditional, often now seen as outdated, social rules about who you’re supposed to have sex with and when.” People in the Midwest and South showed the largest increases in same-sex experiences; cities on the coasts had steadier same-sex experience rates. The survey also looked at what people thought about same-sex hookups. Back in 1973, the prevailing opinion was not great; only 11% of Americans believed that there was no problem with sexual relations between two adults of the same sex. By 1990, that number had crept to just 13%. But since then, people have gotten cozy with the idea of same-sex hookups. In 2014, 49% of people surveyed—and 63% of [Millennials](http://time.com/help-my-parents-are-millennials-cover-story/?iid=sr-link7)—stated that this kind of relationship was “not wrong at all.” “Overall, it suggests that our sexuality has become much more free and open, that Americans feel much more freedom to express themselves sexually in a way that they see fit,” Twenge says. “That’s why it comes down to this individualistic viewpoint: do what’s right for you.” That attitude is not always on the side of tolerance for people’s differences, of course. But in this case, the upsides are clear: greater freedom, tolerance, equality and acceptance of fluid sexual behavior. “These more traditional rules around same-sex behavior,” says Twenge, “have faded away.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4352899/sex-relationships-hookups/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4352899/sex-relationships-hookups/"},"headline":"Same-Sex Hookup Rates Have Doubled in the U.S.","datePublished":"2016-06-01T15:00:36.000Z","dateModified":"2026-02-22T17:57:02.997Z","description":"Bisexual behavior is increasingly common in America","url":"https://time.com/4352899/sex-relationships-hookups/","keywords":["Sex/Relationships"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Mandy Oaklander","jobTitle":"Oaklander is a senior editor at TIME.","url":"https://time.com/author/mandy-oaklander/"}],"articleSection":"Health","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/sexrelationships/","name":"Sex/Relationships"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4352899/sex-relationships-hookups/","name":"Same-Sex Hookup Rates Have Doubled in the U.S."}}]}] ```