--- title: Rihanna's Puma Sneakers Sold Out In Under An Hour description: Singer Rihanna's latest sneaker release with Puma sold out in just 35 minutes; her popular creeper style retails for $140. canonical: https://time.com/4350882/rihanna-puma-sneakers-sold-out/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2016-05-27T18:27:08.000Z article:modified_time: 2026-04-13T07:32:48.001Z og:title: Guess How Quickly Rihanna's Puma Sneakers Sold Out Online og:description: Work, work, work, work, work og:url: https://time.com/4350882/rihanna-puma-sneakers-sold-out/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Guess How Quickly Rihanna's Puma Sneakers Sold Out Online twitter:description: Work, work, work, work, work twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Just Guess How Quickly Rihanna's Latest Puma Sneakers Sold Out Online > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang May 27, 2016 6:27 PM UTC  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang May 27, 2016 6:27 PM UTC [Rihanna](http://time.com/4198509/rihanna-anti-review/) continues on her path to [world domination](http://time.com/4345110/rihanna-dab-prince-tribute-billboard-awards/) with her latest Puma sneakers release, which the pop singer says sold out in a hot 35 minutes. This is the third installment of her wildly popular Fenty x Puma creepers. This drop features three new colors and a slightly higher price point, at $140, which seemingly did not deter people from shopping their hearts out. The singer’s venture into fashion has been gaining some traction as of late; her $80 fur covered slides for Puma sold out in mere hours last month, and her capsule collection with [Manolo Blahnik counts Jennifer Lopez](https://www.youtube.com/watch?v=ykTs-0IpsL0) as a fan. She also designed [Star Trek-inspired shades for Dior](http://time.com/4347726/rihanna-dior-sunglasses-star-trek/) as a part of her brand ambassadorship with the French fashion house. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4350882/rihanna-puma-sneakers-sold-out/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4350882/rihanna-puma-sneakers-sold-out/"},"headline":"Just Guess How Quickly Rihanna's Latest Puma Sneakers Sold Out Online","datePublished":"2016-05-27T18:27:08.000Z","dateModified":"2026-04-13T07:32:48.001Z","description":"Work, work, work, work, work","url":"https://time.com/4350882/rihanna-puma-sneakers-sold-out/","keywords":["Newsfeed","fashion","Rihanna"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4350882/rihanna-puma-sneakers-sold-out/","name":"Just Guess How Quickly Rihanna's Latest Puma Sneakers Sold Out Online"}}]}] ```