mobile-bannertablet-bannerdesktop-banner
2016 Billboard Music Awards - Backstage And Audience
LAS VEGAS, NV - MAY 22: Rihanna backstage at the 2016 Billboard Music Awards at the T-Mobile Arena (Photo by Todd Williamson/BBMA2016/Getty Images for Billboard) Todd Williamson/BBMA2016—Getty Images for Billboard

Just Guess How Quickly Rihanna's Latest Puma Sneakers Sold Out Online

May 27, 2016

Rihanna continues on her path to world domination with her latest Puma sneakers release, which the pop singer says sold out in a hot 35 minutes.

This is the third installment of her wildly popular Fenty x Puma creepers. This drop features three new colors and a slightly higher price point, at $140, which seemingly did not deter people from shopping their hearts out.

The singer's venture into fashion has been gaining some traction as of late; her $80 fur covered slides for Puma sold out in mere hours last month, and her capsule collection with Manolo Blahnik counts Jennifer Lopez as a fan. She also designed Star Trek-inspired shades for Dior as a part of her brand ambassadorship with the French fashion house.

All products and services featured are based solely on editorial selection. TIME may receive compensation for some links to products and services on this website.