--- title: Rihanna's Puma Sneakers Sold Out In Under An Hour description: Singer Rihanna's latest sneaker release with Puma sold out in just 35 minutes; her popular creeper style retails for $140. canonical: https://time.com/4350882/rihanna-puma-sneakers-sold-out/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2016-05-27T18:27:08.000Z article:modified_time: 2026-04-13T07:32:48.001Z og:title: Guess How Quickly Rihanna's Puma Sneakers Sold Out Online og:description: Work, work, work, work, work og:url: https://time.com/4350882/rihanna-puma-sneakers-sold-out/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Guess How Quickly Rihanna's Puma Sneakers Sold Out Online twitter:description: Work, work, work, work, work twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Just Guess How Quickly Rihanna's Latest Puma Sneakers Sold Out Online  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang May 27, 2016 6:27 PM UTC  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang May 27, 2016 6:27 PM UTC [Rihanna](http://time.com/4198509/rihanna-anti-review/) continues on her path to [world domination](http://time.com/4345110/rihanna-dab-prince-tribute-billboard-awards/) with her latest Puma sneakers release, which the pop singer says sold out in a hot 35 minutes. This is the third installment of her wildly popular Fenty x Puma creepers. This drop features three new colors and a slightly higher price point, at $140, which seemingly did not deter people from shopping their hearts out. The singer’s venture into fashion has been gaining some traction as of late; her $80 fur covered slides for Puma sold out in mere hours last month, and her capsule collection with [Manolo Blahnik counts Jennifer Lopez](https://www.youtube.com/watch?v=ykTs-0IpsL0) as a fan. She also designed [Star Trek-inspired shades for Dior](http://time.com/4347726/rihanna-dior-sunglasses-star-trek/) as a part of her brand ambassadorship with the French fashion house. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4350882/rihanna-puma-sneakers-sold-out/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4350882/rihanna-puma-sneakers-sold-out/"},"headline":"Just Guess How Quickly Rihanna's Latest Puma Sneakers Sold Out Online","datePublished":"2016-05-27T18:27:08.000Z","dateModified":"2026-04-13T07:32:48.001Z","description":"Work, work, work, work, work","url":"https://time.com/4350882/rihanna-puma-sneakers-sold-out/","keywords":["Newsfeed","fashion","Rihanna"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4350882/rihanna-puma-sneakers-sold-out/","name":"Just Guess How Quickly Rihanna's Latest Puma Sneakers Sold Out Online"}}]}] ```