--- title: Toyota and Uber Announce Partnership, Auto Leasing Program description: Toyota announced it is making a "strategic investment" in Uber and looking into ways to collaborate with the ride-sharing app. canonical: https://time.com/4346986/toyota-uber-partnership/ author: Melissa Chan article:opinion: false article:content_tier: free article:published_time: 2016-05-24T21:01:05.000Z article:modified_time: 2026-04-13T08:50:01.815Z article:section: Business og:title: Toyota and Uber Announce Partnership, Auto Leasing Program og:description: The partnership will include offering auto leases to the company’s drivers og:url: https://time.com/4346986/toyota-uber-partnership/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b16690f4aa204d5/698894b3e20a875cffa90f97/toyota-uber.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Uber At $40 Billion Valuation Would Eclipse Twitter And Hertz og:type: article twitter:card: summary_large_image twitter:title: Toyota and Uber Announce Partnership, Auto Leasing Program twitter:description: The partnership will include offering auto leases to the company’s drivers twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b16690f4aa204d5/698894b3e20a875cffa90f97/toyota-uber.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  # Uber and Toyota Announce Partnership  by [Melissa Chan](/author/melissa-chan/)  ## Melissa Chan May 24, 2016 9:01 PM CUT  The Uber Technologies Inc. logo is displayed on the window of a vehicle after dropping off a passenger at Ronald Reagan National Airport (DCA) in Washington, D.C., U.S., on Wednesday, Nov. 26, 2014\. Uber Technologies Inc. investors are betting the five-year-old car-booking app is more valuable than Twitter Inc. and Hertz Global Holdings Inc. Photographer: Andrew Harrer/Bloomberg via Getty Images The Uber Technologies Inc. logo is displayed on the window of a vehicle after dropping off a passenger at Ronald Reagan National Airport (DCA) in Washington, D.C., U.S., on Wednesday, Nov. 26, 2014\. Uber Technologies Inc. investors are betting the five-year-old car-booking app is more valuable than Twitter Inc. and Hertz Global Holdings Inc. Photographer: Andrew Harrer/Bloomberg via Getty ImagesBloomberg—Bloomberg via Getty Images  by [Melissa Chan](/author/melissa-chan/)  ## Melissa Chan May 24, 2016 9:01 PM CUT Toyota on Tuesday announced it is [making a “strategic investment” in Uber](http://newsroom.toyota.co.jp/en/detail/12153258#.V0Sto2ucBWQ.twitter "undefined") and looking into ways to collaborate with the ride-sharing app, including offering auto leases to the company’s drivers. The partnership will start with trials, [Toyota](http://time.com/4346124/toyota-recalls-1-6-million-vehicles-over-takata-air-bags/ "undefined") said. The new leasing options will allow Uber drivers to lease their vehicles from Toyota and cover their payments through their generated earnings. The two companies also plan to develop in-car apps that support Uber drivers, advance research efforts and launch a “special fleet program” to sell Toyota and Lexus vehicles to [Uber](http://time.com/4341517/uber-first-self-driving-car/?iid=sr-link3 "undefined"). “Ridesharing has huge potential in terms of shaping the future of mobility. Through this collaboration with Uber, we would like to explore new ways of delivering secure, convenient and attractive mobility services to customers,” Shigeki Tomoyama, senior managing officer of Toyota, said in a statement. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4346986/toyota-uber-partnership/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4346986/toyota-uber-partnership/"},"headline":"Uber and Toyota Announce Partnership","datePublished":"2016-05-24T21:01:05.000Z","dateModified":"2026-04-13T08:50:01.815Z","description":"The partnership will include offering auto leases to the company’s drivers","url":"https://time.com/4346986/toyota-uber-partnership/","keywords":["Tech","Uber"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b16690f4aa204d5/698894b3e20a875cffa90f97/toyota-uber.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Chan","jobTitle":null,"url":"https://time.com/author/melissa-chan/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b16690f4aa204d5/698894b3e20a875cffa90f97/toyota-uber.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Uber At $40 Billion Valuation Would Eclipse Twitter And Hertz","caption":"","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4346986/toyota-uber-partnership/","name":"Uber and Toyota Announce Partnership"}}]}] ```