--- title: Everlane Wants You To Snapchat Your Job Application description: Have we reached peak millennial? canonical: https://time.com/4346877/snapchat-job-application-everlane/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2016-05-24T20:58:21.000Z article:modified_time: 2026-04-13T07:32:41.751Z og:title: This Company Wants You to Snapchat Your Job Application og:description: Have we reached peak millennial? og:url: https://time.com/4346877/snapchat-job-application-everlane/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt13be6e7ab69fec2b/698894b2a988ca845f6b7f98/snapchat-everlane-job-applications.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Snapchat Inc. Headquarters As Company Boasts 8 Billion Video Views A Day og:type: article twitter:card: summary_large_image twitter:title: This Company Wants You to Snapchat Your Job Application twitter:description: Have we reached peak millennial? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt13be6e7ab69fec2b/698894b2a988ca845f6b7f98/snapchat-everlane-job-applications.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Company Actually Wants You to Snapchat Your Job Application > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=fd161443-13a6-469d-a8fe-698f4fe62ce3&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Subscribers | 540,000 | TIME, August 2026 | | Open rate | 45.6% | TIME, August 2026 | | Click rate | 3.3% | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=fd161443-13a6-469d-a8fe-698f4fe62ce3&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=fd161443-13a6-469d-a8fe-698f4fe62ce3&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang May 24, 2016 8:58 PM UTC  (Patrick T. Fallon/Bloomberg via Getty Images) (Patrick T. Fallon/Bloomberg via Getty Images) Bloomberg—Bloomberg via Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang May 24, 2016 8:58 PM UTC In what might be the most millennial move yet, online retail company [Everlane](http://time.com/money/4298094/clothing-retailers-sales/) is now accepting job applications submitted via [Snapchat](http://time.com/4318247/dj-khaled-snapchat-interview-video/). The company wrote on [Lever](https://jobs.lever.co/everlane/0ef606d8-f818-429b-ad1b-70b9d1efdcc0) that making a Snapchat story might be the “best way to get hired in 2016.” The post encourages interested applicants to make Snapchat stories to show why they would be perfect for any open positions with the company. The process is as simple as updating a Snap — simply make a 60-90 second “story” on your Snapchat account detailing why you would be a good fit for the role, tweet the company with your Snapcode once it’s live, and save the story before it reaches the 24-hour expiration date so you can email it to the company. This isn’t the first time the company has turned to the ephemeral social media platform as a way to engage with its audience; they not only post their own Snap stories offering an inside look at Everlane, but they also answer questions in Snaps sent to them by customers. According to [_Tech Insider_](http://www.techinsider.io/how-everlane-uses-snapchat-2016-2), Everlane has an average of 5,000 views per snap — but expect the following to grow in 2016. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4346877/snapchat-job-application-everlane/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4346877/snapchat-job-application-everlane/"},"headline":"This Company Actually Wants You to Snapchat Your Job Application","datePublished":"2016-05-24T20:58:21.000Z","dateModified":"2026-04-13T07:32:41.751Z","description":"Have we reached peak millennial?","url":"https://time.com/4346877/snapchat-job-application-everlane/","keywords":["Newsfeed","snapchat"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt13be6e7ab69fec2b/698894b2a988ca845f6b7f98/snapchat-everlane-job-applications.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt13be6e7ab69fec2b/698894b2a988ca845f6b7f98/snapchat-everlane-job-applications.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Snapchat Inc. Headquarters As Company Boasts 8 Billion Video Views A Day","caption":"Snapchat Inc. Headquarters As Company Boasts 8 Billion Video Views A Day","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4346877/snapchat-job-application-everlane/","name":"This Company Actually Wants You to Snapchat Your Job Application"}}]}] ```