--- title: Woman in Chewbacca Mask Can't Stop Laughing description: This Star Wars fan knows true joy canonical: https://time.com/4343234/chewbacca-mask-woman/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2016-05-20T17:55:24.000Z article:modified_time: 2026-08-19T07:48:03.264Z og:title: May We All Be as Happy as This Woman and Her Chewbacca Mask og:description: This Star Wars fan knows true joy og:url: https://time.com/4343234/chewbacca-mask-woman/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: May We All Be as Happy as This Woman and Her Chewbacca Mask twitter:description: This Star Wars fan knows true joy twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # May We All Be as Happy as This Woman and Her Chewbacca Mask > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=754d40db-02d6-46d3-9797-57c0abe0e764&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Subscribers | 540,000 | TIME, August 2026 | | Open rate | 45.6% | TIME, August 2026 | | Click rate | 3.3% | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=754d40db-02d6-46d3-9797-57c0abe0e764&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=754d40db-02d6-46d3-9797-57c0abe0e764&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: Chewbacca Mom Receives Extra Swag From Kohl's [Watch (HLS stream): Chewbacca Mom Receives Extra Swag From Kohl's](https://cdn.jwplayer.com/manifests/cetBG2ki.m3u8) (1:00)  _Published 2016-05-23. The Internet is filled with unboxing videos, which for the uninitiated, are exactly what they sound like—videos of people taking their purchases out of the box. While it’s easy to fall down an Internet rabbit hole and spend an hour (or three, no judg_ by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker May 20, 2016 5:55 PM UTC by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker May 20, 2016 5:55 PM UTC The Internet is filled with unboxing videos, which for the uninitiated, are exactly what they sound like—videos of people taking their purchases out of the box. While it’s easy to fall down an Internet rabbit hole and spend an hour (or three, no judgment) watching excited consumers show off their wares, be aware that no one is ever as excited as this [_Star Wars_](http://time.com/4324812/star-wars-han-solo-supercut/) fan unpacking her [Chewbacca](http://time.com/4252233/chewbacca-han-solo/) mask. In the clip, the tension builds as she takes the mask out of its container off camera, but from the moment she slips Chewbacca’s face on top of her own, she can’t stop smiling and laughing. While she swears she will let her son play with the mask, its hard to believe that she would ever let him get his hands on her precious Chewie face, which is all hers. \[H/T [Daily Dot](http://www.dailydot.com/lol/star-wars-chewbacca-mask-woman-unboxing/)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4343234/chewbacca-mask-woman/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4343234/chewbacca-mask-woman/"},"headline":"May We All Be as Happy as This Woman and Her Chewbacca Mask","datePublished":"2016-05-20T17:55:24.000Z","dateModified":"2026-08-19T07:48:03.264Z","description":"This Star Wars fan knows true joy","url":"https://time.com/4343234/chewbacca-mask-woman/","keywords":["Newsfeed","movies","viral","Star Wars","Viral Videos","The Force Awakens"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4343234/chewbacca-mask-woman/","name":"May We All Be as Happy as This Woman and Her Chewbacca Mask"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Chewbacca Mom Receives Extra Swag From Kohl's","description":"The Internet is filled with unboxing videos, which for the uninitiated, are exactly what they sound like—videos of people taking their purchases out of the box. While it’s easy to fall down an Internet rabbit hole and spend an hour (or three, no judg","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/cetBG2ki/poster.jpg?width=720","uploadDate":"2016-05-23T15:47:35.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/cetBG2ki.m3u8","embedUrl":"https://time.com/4343234/chewbacca-mask-woman/","duration":"PT1M","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4343234/chewbacca-mask-woman/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```