--- title: Mary-Kate Olsen Has Never Shopped Online Before description: While discussing her fashion line, The Row, Mary-Kate Olsen revealed that she has never shopped online in her entire life. canonical: https://time.com/4341627/mary-kate-olsen-has-never-shopped-online-in-her-entire-life/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2016-05-19T16:36:59.000Z article:modified_time: 2026-08-04T07:47:42.087Z og:title: Mary-Kate Olsen Has Never Shopped Online In Her Entire Life og:description: "I prefer to see, touch, feel, and experience." og:url: https://time.com/4341627/mary-kate-olsen-has-never-shopped-online-in-her-entire-life/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt131a31fb9b03dc82/698893eb5f570f9640b20fe1/mary-kate-olsen-never-online-shops.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: "Manus x Machina: Fashion In An Age Of Technology" Costume Institute Gala - Arrivals og:type: article twitter:card: summary_large_image twitter:title: Mary-Kate Olsen Has Never Shopped Online In Her Entire Life twitter:description: "I prefer to see, touch, feel, and experience." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt131a31fb9b03dc82/698893eb5f570f9640b20fe1/mary-kate-olsen-never-online-shops.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Mary-Kate Olsen Has Never Shopped Online In Her Entire Life > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=5205c185-164e-4cb3-90d9-21b01c0a1b71&cr=time-nl-network-2026q3-v1) ## Video: Amazon.com Is Dominating Brick-And-Mortar Apparel Stores [Watch (HLS stream): Amazon.com Is Dominating Brick-And-Mortar Apparel Stores](https://cdn.jwplayer.com/manifests/BIb5dscA.m3u8) (0:39)  _Published 2016-05-13. Retail stores and hurting, and analysts think they know who to blame: Amazon.com._  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang May 19, 2016 4:36 PM UTC  NEW YORK, NY - MAY 02: Mary-Kate and Ashley Olsen attend "Manus x Machina: Fashion in an Age of Technology", the 2016 Costume Institute Gala at the Metropolitan Museum of Art (Photo by Taylor Hill/FilmMagic) NEW YORK, NY - MAY 02: Mary-Kate and Ashley Olsen attend "Manus x Machina: Fashion in an Age of Technology", the 2016 Costume Institute Gala at the Metropolitan Museum of Art (Photo by Taylor Hill/FilmMagic) Taylor Hill—FilmMagic  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang May 19, 2016 4:36 PM UTC Despite taking her [first selfie](https://www.instagram.com/p/BEJh3RuuGYD/) a month ago, [Mary-Kate Olsen](http://time.com/4169471/mary-kate-ashley-olsen-fuller-house-absence-explained/) is not about to adopt the uncouth technology-obsessed habits of her peers. In an interview with [_Vogue_](http://www.vogue.com/13437691/mary-kate-ashley-olsen-the-row-new-york-store/), the [former child actress-turned-very serious designer](http://time.com/3895026/full-house-revival-fuller-olsen-twins/) of [$34,000 backpacks](https://www.net-a-porter.com/us/en/product/172495/the%5Frow/alligator-backpack) revealed that she has never shopped online in her entire life. The 29-year-old Olsen now runs The Row (alongside twin sister Ashley Olsen), an ultra-chic fashion label with a price point to match. While casually discussing the Basquiats she acquired for their first brick-and-mortar store in NYC and extolling the virtues of physical storefronts vs. online shopping, Mary-Kate told _Vogue,_ “I’ve never purchased anything online.” Ashley added, “I prefer to see, touch, feel, and experience.” Bold statements in this digital age, but not beyond the realm of possibility for someone who allegedly had “[bowls and bowls of cigarettes](http://pagesix.com/2015/11/29/mary-kate-olsen-and-olivier-sarkozy-tie-the-knot/)” at her wedding. Better to leave the horrors of Net-a-Porter and Amazon Prime to the plebians. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4341627/mary-kate-olsen-has-never-shopped-online-in-her-entire-life/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4341627/mary-kate-olsen-has-never-shopped-online-in-her-entire-life/"},"headline":"Mary-Kate Olsen Has Never Shopped Online In Her Entire Life","datePublished":"2016-05-19T16:36:59.000Z","dateModified":"2026-08-04T07:47:42.087Z","description":"She's opening a physical store for her fashion line with sister Ashley","url":"https://time.com/4341627/mary-kate-olsen-has-never-shopped-online-in-her-entire-life/","keywords":["Newsfeed","fashion"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt131a31fb9b03dc82/698893eb5f570f9640b20fe1/mary-kate-olsen-never-online-shops.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt131a31fb9b03dc82/698893eb5f570f9640b20fe1/mary-kate-olsen-never-online-shops.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"\"Manus x Machina: Fashion In An Age Of Technology\" Costume Institute Gala - Arrivals","caption":"\"Manus x Machina: Fashion In An Age Of Technology\" Costume Institute Gala - Arrivals","creditText":"Taylor Hill—FilmMagic","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4341627/mary-kate-olsen-has-never-shopped-online-in-her-entire-life/","name":"Mary-Kate Olsen Has Never Shopped Online In Her Entire Life"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Amazon.com Is Dominating Brick-And-Mortar Apparel Stores","description":"Retail stores and hurting, and analysts think they know who to blame: Amazon.com.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/BIb5dscA/poster.jpg?width=720","uploadDate":"2016-05-13T16:51:43.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/BIb5dscA.m3u8","embedUrl":"https://time.com/4341627/mary-kate-olsen-has-never-shopped-online-in-her-entire-life/","duration":"PT39S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4341627/mary-kate-olsen-has-never-shopped-online-in-her-entire-life/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```