--- title: Trans United Ad: 'Meet My Child' Humanizes Transgender Kids description: An ad released by a newly formed political group seeks to introduce more of America to families with transgender children canonical: https://time.com/4320461/trans-united-ad-transgender-children-north-carolina/ author: Katy Steinmetz article:opinion: false article:content_tier: free article:published_time: 2016-05-06T00:59:14.000Z article:modified_time: 2026-10-05T08:50:29.229Z article:section: Politics og:title: Transgender Advocates Want to Win Your Heart With New Ad og:description: An ad released on Thursday is entitled 'Meet My Child' og:url: https://time.com/4320461/trans-united-ad-transgender-children-north-carolina/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6dd27a678372beb8/698892180a4a227fcd9c98d3/screen-shot-2016-05-05-at-8-53-25-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1372 og:image:height: 772 og:image:alt: Screen Shot 2016-05-05 at 8.53.25 PM og:type: article twitter:card: summary_large_image twitter:title: Transgender Advocates Want to Win Your Heart With New Ad twitter:description: An ad released on Thursday is entitled 'Meet My Child' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6dd27a678372beb8/698892180a4a227fcd9c98d3/screen-shot-2016-05-05-at-8-53-25-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Transgender Advocates Want to Win Your Heart With New Ad > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=a9c20ded-2c0a-4c95-8706-3b063d271ea0&cr=time-nl-network-2026q3-v1) ## Video: Meet My Child - Trans United Fund Ad [Watch (HLS stream): Meet My Child - Trans United Fund Ad](https://cdn.jwplayer.com/manifests/Zxwm2oDZ.m3u8) (2:18)  _Published 2016-05-05_ by [Katy Steinmetz](https://time.com/author/katy-steinmetz/) ## Katy Steinmetz May 6, 2016 12:59 AM UTC by [Katy Steinmetz](https://time.com/author/katy-steinmetz/) ## Katy Steinmetz May 6, 2016 12:59 AM UTC A new ad seeks to do the thing many transgender people say is most crucial to their movement going forward: humanizing the unfamiliar. Trans United Fund, a [newly formed political group](http://time.com/4287288/trans-united-transgender-politics-political-group/), released an ad on Thursday entitled “Meet My Child,” which features transgender children and their parents. Some of those parents convey the confusion they initially felt about what the word _transgender_ meant and others express fear for their children given the high rates of suicide and violence associated with that demographic. But all of them share the characteristic of accepting the gender identity their children express to feel, a trait that is correlated with healthier outcomes for transgender kids. This ad comes among heated fights about the status of transgender people in American society rage on in several states, most notably in [North Carolina](http://time.com/4318812/bathroom-law-transgender-north-carolina/). LGBT advocates say personal relationships are key in getting people to support transgender rights, yet only 9% of Americans have a close personal relationship with someone who is transgender, [according to the Public Religion Research Institute](http://publicreligion.org/newsroom/2014/02/2014-lgbt-survey/#.VyvqTCMrJ-U). That means that ads like this are what groups often turn to in order to fill those gaps. “In some places trans people are telling their stories,” says the Equality Federation’s Rebecca Isaacs. “Legislators and the public are getting to know trans people and recognizing that there are trans people in the community, and that there’s nothing scary about trans people. That humanizing is critical. It reduces that fear factor.” ## Transcript [ MUSIC ] [ LAUGH ] What was that move? He said, mom, I'm in the wrong body. I'm not supposed to be a girl. When he said I'm transgender, it was Okay I need to figure out what that means. Our family struggled with our decision to accept our child as who she said she was. Do you want to cut the lettuce, just like cut little ribbons. Trinity She kept saying she was a girl. I like being a girl. It's who I am. I told her, I know who you are. I love you, don't be scared. Don't be concerned, never, because I am with you, and I love you. Whether or not a man Believes he's a woman. There are a lot of women who would like to be able to use a public restroom in peace, without having a man there. And these are zealots. He wants you to go into a girl's bathroom. Yup. Even if they don't support it, and at least try and Even if it is the principle. Just respect. [ MUSIC ] This out of consequence. The assault The deaths, the suicides, she's my heart. I don't want to lose her. Come meet us, meet my son, meet my child, there is no need for this. [ UNKNOWN ] They're you're neighbor, they're your friend, they're your co- worker. In my case, she's my daughter. 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