--- description: Many of the tweets defending the brand included the hashtag "#LoveWins," which previously trended on Twitter. title: This Old Navy Ad Started a Firestorm on Twitter image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # This Old Navy Ad Started a Firestorm on Twitter  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer May 2, 2016 3:05 PM CUT  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer May 2, 2016 3:05 PM CUT Old Navy tweeted an ad Friday that featured an interracial family of three and got bombarded by [racist tweets](https://twitter.com/OldNavy/status/726063493955342336?ref%5Fsrc=twsrc%5Etfw "undefined"), which inspired a counter-protest of tweets praising the brand for its inclusiveness. Many of the tweets defending the brand included the hashtag [“#LoveWins,”](http://www.people.com/people/article/0,,20933544,00.html "undefined") which previously trended on Twitter after the U.S. Supreme Court ordered states to recognize [same-sex marriage](http://time.com/3937244/supreme-court-gay-marriage-decision/ "undefined"). The woman in the ad, Grace Mahary, thanked supporters on [Instagram](https://www.instagram.com/p/BE4aL3exG7l/?taken-by=gracemahary "undefined"): “In light of the controversy revolving around my pretend family… I am proud to be representing interracial love, multiculturalism, and most importantly, a mentality that supports opportunity for all ethnicities. Thanks @oldnavy 🙆🏾 #lovewins #hatefreezone.” The original Old Navy tweet has racked up more than 4,300 retweets and 10,000 “likes” amid the controversy. > [](https://twitter.com/OldNavy/status/726063493955342336) In 2013, a Cheerios [commercial](http://business.time.com/2014/01/29/cheerios-brings-back-interracial-family-for-super-bowl-ad/?iid=sr-link1 "undefined") featuring an interracial couple and their biracial daughter sparked so many bigoted comments that General Mills had to disable comments on YouTube. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4314046/old-navy-twitter-interracial-family-racist/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4314046/old-navy-twitter-interracial-family-racist/"},"headline":"This Old Navy Ad Started a Firestorm on Twitter","datePublished":"2016-05-02T15:05:45.000Z","dateModified":"2026-04-13T07:32:01.729Z","description":"The brand tweeted an ad featuring an interracial family and got inundated with controversial tweets.","url":"https://time.com/4314046/old-navy-twitter-interracial-family-racist/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4314046/old-navy-twitter-interracial-family-racist/","name":"This Old Navy Ad Started a Firestorm on Twitter"}}]}] ```