--- title: Old Navy Ad Gets Trolled by Racists description: Many of the tweets defending the brand included the hashtag "#LoveWins," which previously trended on Twitter. canonical: https://time.com/4314046/old-navy-twitter-interracial-family-racist/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2016-05-02T15:05:45.000Z article:modified_time: 2026-04-13T07:32:01.729Z og:title: This Old Navy Ad Started a Firestorm on Twitter og:description: The brand tweeted an ad featuring an interracial family og:url: https://time.com/4314046/old-navy-twitter-interracial-family-racist/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Old Navy Ad Started a Firestorm on Twitter twitter:description: The brand tweeted an ad featuring an interracial family twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Old Navy Ad Started a Firestorm on Twitter > Sponsored content. 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Waxman Staff Writer May 2, 2016 3:05 PM UTC Old Navy tweeted an ad Friday that featured an interracial family of three and got bombarded by [racist tweets](https://twitter.com/OldNavy/status/726063493955342336?ref%5Fsrc=twsrc%5Etfw), which inspired a counter-protest of tweets praising the brand for its inclusiveness. Many of the tweets defending the brand included the hashtag [“#LoveWins,”](http://www.people.com/people/article/0,,20933544,00.html) which previously trended on Twitter after the U.S. Supreme Court ordered states to recognize [same-sex marriage](http://time.com/3937244/supreme-court-gay-marriage-decision/). The woman in the ad, Grace Mahary, thanked supporters on [Instagram](https://www.instagram.com/p/BE4aL3exG7l/?taken-by=gracemahary): “In light of the controversy revolving around my pretend family… I am proud to be representing interracial love, multiculturalism, and most importantly, a mentality that supports opportunity for all ethnicities. Thanks @oldnavy 🙆🏾 #lovewins #hatefreezone.” The original Old Navy tweet has racked up more than 4,300 retweets and 10,000 “likes” amid the controversy. > [](https://twitter.com/OldNavy/status/726063493955342336) In 2013, a Cheerios [commercial](http://business.time.com/2014/01/29/cheerios-brings-back-interracial-family-for-super-bowl-ad/?iid=sr-link1) featuring an interracial couple and their biracial daughter sparked so many bigoted comments that General Mills had to disable comments on YouTube. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4314046/old-navy-twitter-interracial-family-racist/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4314046/old-navy-twitter-interracial-family-racist/"},"headline":"This Old Navy Ad Started a Firestorm on Twitter","datePublished":"2016-05-02T15:05:45.000Z","dateModified":"2026-04-13T07:32:01.729Z","description":"The brand tweeted an ad featuring an interracial family and got inundated with controversial tweets.","url":"https://time.com/4314046/old-navy-twitter-interracial-family-racist/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. 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