--- title: Facebook Is Planning Its Own Camera App description: Facebook is planning a standalone camera app in a bid to reverse a decline in the sharing of original content by users canonical: https://time.com/4307388/facebook-camera-app-social-media-sharing/ author: Mark Rivett-Carnac article:opinion: false article:content_tier: free article:published_time: 2016-04-26T04:40:34.000Z article:modified_time: 2026-04-13T08:49:53.883Z article:section: Business og:title: Facebook Plans Its Own Camera App to Get You to Share More og:description: It will reportedly support live streaming besides stills and video og:url: https://time.com/4307388/facebook-camera-app-social-media-sharing/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc29ed7a3a5d26c81/6988909aa988cac5b56b795c/gettyimages-5024047401.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Social Media Apps And Computer Keyboards og:type: article twitter:card: summary_large_image twitter:title: Facebook Plans Its Own Camera App to Get You to Share More twitter:description: It will reportedly support live streaming besides stills and video twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc29ed7a3a5d26c81/6988909aa988cac5b56b795c/gettyimages-5024047401.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Facebook Is Planning Its Own Camera App to Get You to Share More Stuff by [Mark Rivett-Carnac](/author/mark-rivett-carnac/) ## Mark Rivett-Carnac Apr 26, 2016 4:40 AM CUT  A woman checks the Facebook site next to the company's logo in this arranged photograph in London on Dec. 23, 2015 A woman checks the Facebook site next to the company's logo in this arranged photograph in London on Dec. 23, 2015Bloomberg/Getty Images by [Mark Rivett-Carnac](/author/mark-rivett-carnac/) ## Mark Rivett-Carnac Apr 26, 2016 4:40 AM CUT Facebook is [planning](http://www.wsj.com/articles/facebook-developing-camera-first-format-1461601368 "undefined") a standalone camera app to rekindle your interest in sharing original content. The app, which is still in the early stages of development, will reportedly support live streaming as well as stills and video, the _Wall Street Journal_ reports Spurring the app’s development, the _Journal_ says, is the [increasingly passive behavior](http://www.wsj.com/articles/facebook-prods-users-to-share-a-bit-more-1446520723 "undefined") of Facebook users, who check the social-media site regularly but share less and less about their lives. According to a report by technology-news website [the Information](https://www.theinformation.com/facebook-struggles-to-stop-decline-in-original-sharing "undefined"), by mid-2015 original sharing of personal stories was down 21% from the previous year — with the trend pronounced among users under the age of 30\. Facebook said overall sharing remains strong, according to a spokesperson statement cited in the report. The social-media platform has already been [making other changes](http://www.wsj.com/articles/facebook-developing-camera-first-format-1461601368 "undefined") to re-engage users, according to the _Journal_. It now reminds users about holidays and significant dates. It also launched the memory-triggering feature “On This Day.” In 2014, the company even toyed with a disappearing-picture app like Snapchat called Slingshot, but the feature never gained a following. \[[_WSJ_](http://www.wsj.com/articles/facebook-developing-camera-first-format-1461601368 "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4307388/facebook-camera-app-social-media-sharing/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4307388/facebook-camera-app-social-media-sharing/"},"headline":"Facebook Is Planning Its Own Camera App to Get You to Share More Stuff","datePublished":"2016-04-26T04:40:34.000Z","dateModified":"2026-04-13T08:49:53.883Z","description":"Users are sharing less original content about their lives, and Facebook hopes this will change that","url":"https://time.com/4307388/facebook-camera-app-social-media-sharing/","keywords":["Tech","Social Media","facebook","camera","App","sharing"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc29ed7a3a5d26c81/6988909aa988cac5b56b795c/gettyimages-5024047401.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Mark Rivett-Carnac","jobTitle":null,"url":"https://time.com/author/mark-rivett-carnac/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc29ed7a3a5d26c81/6988909aa988cac5b56b795c/gettyimages-5024047401.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Social Media Apps And Computer Keyboards","caption":"Social Media Apps And Computer Keyboards","creditText":"Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4307388/facebook-camera-app-social-media-sharing/","name":"Facebook Is Planning Its Own Camera App to Get You to Share More Stuff"}}]}] ```