--- title: Everybody Get Ready, Pumpkin Spice Cheerios Are On the Way description: General Mills has become the latest company to hop on the fall food bandwagon. canonical: https://time.com/4300695/pumpkin-spice-cheerios/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2016-04-20T15:18:36.000Z article:modified_time: 2026-04-13T07:31:42.808Z og:title: Stop Everything: Pumpkin Spice Cheerios Are on the Way og:description: Now where's the pumpkin spice milk? og:url: https://time.com/4300695/pumpkin-spice-cheerios/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt26cb6d60b2a493ae/69888feca988ca47cb6b7800/pumpkin-spice-photo-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2300 og:image:height: 1294 og:image:alt: Pumpkin Spice Cheerios og:type: article twitter:card: summary_large_image twitter:title: Stop Everything: Pumpkin Spice Cheerios Are on the Way twitter:description: Now where's the pumpkin spice milk? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt26cb6d60b2a493ae/69888feca988ca47cb6b7800/pumpkin-spice-photo-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Stop Everything: Pumpkin Spice Cheerios Are on the Way > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Apr 20, 2016 3:18 PM UTC  Pumpkin Spice Cheerios Pumpkin Spice Cheerios General Mills  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Apr 20, 2016 3:18 PM UTC From [M&M’s](http://newsfeed.time.com/2013/09/09/the-latest-autumn-inspired-food-item-pumpkin-spice-mms/?iid=sr-link2) to [Oreos](http://time.com/3305161/pumpkin-spice-oreos/?iid=sr-link1) to [Peeps](http://time.com/3985460/pumpkin-spice-peeps/?iid=sr-link2), there’s no shortage of treats that offer a seasonal pumpkin spice flavor. Inspired by Starbucks’ iconic latte, the cinnamon-y sweet taste has become an annual indicator that autumn is close at hand. Now, General Mills has become the latest company to hop on the fall food bandwagon, announcing the introduction of Pumpkin Spice Cheerios. The limited-edition flavor will hit shelves around Labor Day and is part of an initiative to revitalize the Cheerios brand, [according to Bloomberg](http://www.bloomberg.com/news/articles/2016-04-20/general-mills-creates-pumpkin-spice-cheerios-to-enliven-brand). **Read More:** [Starbucks Pumpkin Spice Lattes Are Coming to the K-Cup](http://time.com/4269554/starbucks-pumpkin-spice-lattes-k-cups/?iid=sr-link5) And if you’re looking for a more summery cereal vibe, Cheerios is currently also offering a limited-time strawberry flavor. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4300695/pumpkin-spice-cheerios/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4300695/pumpkin-spice-cheerios/"},"headline":"Stop Everything: Pumpkin Spice Cheerios Are on the Way","datePublished":"2016-04-20T15:18:36.000Z","dateModified":"2026-04-13T07:31:42.808Z","description":"Now where's the pumpkin spice milk?","url":"https://time.com/4300695/pumpkin-spice-cheerios/","keywords":["Newsfeed","Food & Drink","pumpkin spice"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt26cb6d60b2a493ae/69888feca988ca47cb6b7800/pumpkin-spice-photo-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt26cb6d60b2a493ae/69888feca988ca47cb6b7800/pumpkin-spice-photo-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Pumpkin Spice Cheerios","caption":"Pumpkin Spice Cheerios","creditText":"General Mills","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4300695/pumpkin-spice-cheerios/","name":"Stop Everything: Pumpkin Spice Cheerios Are on the Way"}}]}] ```