time 100 2016 Tim Cook
Michele Asselin for TIME

Tim Cook

Apr 19, 2016

Apple is known for elegant, innovative products that change the world by transforming how we connect, create and communicate, as well as how we work, think and act. Its continued success requires a leader of great courage and character who demands excellence, upholds the highest ethical standards and routinely challenges the status quo, including encouraging vital conversations about who we are as a culture and a community.

Tim Cook is that kind of leader.

Behind his soft-spoken demeanor and Southern manners is a focused fearlessness that comes from deep personal conviction. Tim is committed to doing the right thing, in the right way, at the right time and for the right reasons. As CEO, he’s led Apple to new heights, and he continues to build a global brand that is universally recognized as an industry leader and widely respected for its values.

Iger is the chairman and CEO of the Walt Disney Co.

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