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See GIFs of New York Voting on Primary Day

3 minute read

As New York goes to the polls in the 2016 presidential primaries, TIME commissioned photographers and artists Alex Thebez, Marisa Gertz and Peter Marquez to document the voting process using GIFs. The three of them form GIFRIENDS, a team that produces visual projects combining stills and moving images.

They are posting new GIFs live all day on Tuesday on LightBox’s Instagram feed, they also spoke to LightBox about how they’re documenting voters and supporters from around New York City:

Olivier Laurent: What’s your technical process? How are you producing these GIFs on the go?

Gifriends: As we speak, Peter and Marisa are on the ground, photographing and making videos while Alex is stationed in front of the computer at the studio, compiling all the materials. It’s a whole operation.

Olivier Laurent: What’s the mood on the street among the people you’re meeting?

Gifriends: There are a ton of Hillary and Bernie volunteers out today who are very enthusiastically handing out fliers, helping people find their nearest polling station and talking about why they love their candidate. It probably doesn’t hurt that the weather is nice finally!

Olivier Laurent:How are people reacting to what you’re doing?

Gifriends: Reactions to us seem split 50/50 between people who are wearing their opinions on their sleeve, sometimes literally, and people who want to keep to themselves. We’ve had people actually come up to us, when they see that we’re shooting, to talk—while some that we’ve approached responded with “That’s personal!”

Olivier Laurent: How did Gifriends start?

Gifriends: Marisa, Peter and Alex went to Parsons [School of Design] together. An old childhood friend of Peter’s, Michael Fivis, brought us together by introducing us to the GIF community on Tumblr. We started making things together, and it just went from there.

Olivier Laurent: Why GIFs? What do they offer that you don’t get with “normal” photographs?

Gifriends: GIFs are a way of experiencing a moment that can be both immediate and meditative. Peter and Alex come from a film school background, so they always had an affinity for moving images; this continued even when they were studying photography. GIFs are definitely a format that allows us to combine our interests in both still and moving images into one package. Above all, I think what drew us to GIFs is our love for the Internet. We see the browser as a blank canvas that allows us to use multiple mediums in a fluid way. Specifically, GIFs are a format that can only exist within the browser, so making GIFs is how we repetitively profess our love for the world wide web.

Follow GIFRIENDS on TIME LightBox’s Instagram feed.

2016 Election, New York Primary
Hillary Clinton Get out the vote phone bank staff work alongside volunteers on Wall Street in New York during the New York primary voting on Tuesday, April 19, 2016.Gifriends for TIME LightBox
2016 Election, New York Primary
Volunteers for Bernie Sanders at 125 and Malcolm X, Harlem, N.Y. and a voter at Pelham Fritz Recreation Center, Harlem. N.Y., on April 19, 2016.Gifriends for TIME LightBox
2016 Election, New York Primary
Media vans and barricades are set outside the Trump Tower in the Midtown section of New York's Manhattan borough on April 19.Gifriends for TIME LightBox
2016 Election, New York Primary
Jinji Nicole poses at a phone bank on Wall Street in New York.Gifriends for TIME LightBox
2016 Election, New York Primary
A voter at Pelham Fritz Recreation Center in New York's Harlem section; and a staircase at Columbus Circle in New York's Manhattan borough.Gifriends for TIME LightBox
2016 Election, New York Primary
Legal Observers showcase their support outside of PS 165 in New York's Upper West Side neighborhood.Gifriends for TIME LightBox
2016 Election, New York Primary
The spring weather is in full force on Primary Day at 122nd and Marcus Gravey Park in Harlem, N.Y.Gifriends for TIME LightBox
2016 Election, New York Primary
Elana Shneyer, of Broadway Democrats, stands outside PS 165 in New York's Upper West Side neighborhood. Gifriends for TIME LightBox
2016 Election, New York Primary
Various Bernie Sanders signs down Broadway from Harlem to Upper West Side, N.Y.Gifriends for TIME LightBox
2016 Election, New York Primary
Nicki the dog and a Bernie supporter at Pelham Fritz Recreation Center, Harlem. N.Y.Gifriends for TIME LightBox
2016 Election, New York Primary
Voters at Pelham Fritz Recreation Center, Harlem. N.Y.Gifriends for TIME LightBox

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