--- description: Previously only available on an annual basis for $99, Amazon Prime will now cost $10.99 a month. Prime Video will cost $8.99 per month title: A Big Change Just Came to Amazon Prime image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # A Big Change Just Came to Amazon Prime by [Rishi Iyengar](/author/rishi-iyengar/) ## Rishi Iyengar Update your preferences in [Account Settings](/account/preferences/) Close Apr 18, 2016 5:03 AM CUT by [Rishi Iyengar](/author/rishi-iyengar/) ## Rishi Iyengar Update your preferences in [Account Settings](/account/preferences/) Close Apr 18, 2016 5:03 AM CUT Online-retail giant Amazon began offering [monthly subscriptions](http://money.cnn.com/2016/04/17/media/amazon-prime-video-new-pricing/index.html "undefined") for its web-streaming service on Sunday, as it seeks to compete directly with online video sites like Netflix and Hulu. Amazon Prime, the company’s bundle of offerings that also includes a music library and unlimited photo storage, will cost $10.99 a month, CNN Money reports. The bundle was previously only available for a $99 annual fee. In an apparent direct response to Netflix’s dominance of the online television space, the company will also offer separate monthly subscriptions for Prime Video at $8.99 per month. Netflix, meanwhile, will reportedly increase its monthly fee from $7.99 to $9.99 from May onwards. Although the annual subscription will still work out to be cheaper, Amazon says it wants to offer customers the option of avoiding a yearlong commitment. \[[_CNN Money_](http://money.cnn.com/2016/04/17/media/amazon-prime-video-new-pricing/index.html "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4297174/amazon-prime-monthly-subscription-netflix-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4297174/amazon-prime-monthly-subscription-netflix-video/"},"headline":"A Big Change Just Came to Amazon Prime","datePublished":"2016-04-18T05:03:01.000Z","dateModified":"2026-04-13T08:49:52.044Z","description":"The move appears to be a direct challenge to Netflix and Hulu","url":"https://time.com/4297174/amazon-prime-monthly-subscription-netflix-video/","keywords":["Tech","Television","Amazon","Netflix","video","online","Companies","Hulu","Amazon Prime","streaming"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Rishi Iyengar","jobTitle":null,"url":"https://time.com/author/rishi-iyengar/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4297174/amazon-prime-monthly-subscription-netflix-video/","name":"A Big Change Just Came to Amazon Prime"}}]}] ```