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By Daniel White
April 15, 2016

Texting will continue to be banned from AMC movie theaters, the chain announced Friday, following widespread backlash to an interview where the company’s CEO suggested certain auditoriums may be made “more texting friendly.”

“During the last few days, you may have heard media reports about another idea AMC Theaters was considering, testing whether some movie goers might want texting allowed in a small selection of our theaters,” CEO Adam Aron wrote in a statement. “We have heard loud and clear that this is a concept our audience does not want”

“With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future,” said Aron.

Instead, Aron says the company will invest more than $1 billion over the next few years into theatre renovations, including enhanced sound, more large screens and an improved customer rewards program.

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