--- description: In Apple's blooper reel for its iPhone ad starring Cookie Monster, the lovable Sesame Street icon is even less patient than he is in the ad. title: Apple's Cookie Monster Blooper Reel Will Melt Your Heart image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7f44fe616788d36f/69888e452dce011de89e88d6/cookiemonsteriphone.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Apple's Cookie Monster Blooper Reel Will Melt Your Heart  by [Lisa Eadicicco](/author/lisa-eadicicco/)  ## Lisa Eadicicco Update your preferences in [Account Settings](/account/preferences/) Close Apr 8, 2016 1:53 PM CUT  Apple via YouTube  by [Lisa Eadicicco](/author/lisa-eadicicco/)  ## Lisa Eadicicco Update your preferences in [Account Settings](/account/preferences/) Close Apr 8, 2016 1:53 PM CUT If Apple’s recent [Siri commercial starring Cookie Monster](http://time.com/4262618/apple-iphone-cookie-mosnter-ad/ "undefined") didn’t make you smile enough, check out the outtakes. Apple’s blooper reel shows what happened behind the scenes. Yes, Cookie Monster was even less patient when waiting for his cookies than the first ad let on. Throughout the clip, the fuzzy, lovable _Sesame Street_ character pesters Siri until his cookies are finally finished baking. “Is it ready yet? How about now?” he asked Siri over and over again. Check out the clip above to see all of the outtakes. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4286470/apple-iphone-commercial-cookie-monster/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4286470/apple-iphone-commercial-cookie-monster/"},"headline":"Apple's Cookie Monster Blooper Reel Will Melt Your Heart","datePublished":"2016-04-08T13:53:42.000Z","dateModified":"2026-04-13T08:49:49.193Z","description":"But not your cookies","url":"https://time.com/4286470/apple-iphone-commercial-cookie-monster/","keywords":["Tech","Apple","iPhone","Sesame Street","Ads","Web"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7f44fe616788d36f/69888e452dce011de89e88d6/cookiemonsteriphone.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Lisa Eadicicco","jobTitle":null,"url":"https://time.com/author/lisa-eadicicco/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7f44fe616788d36f/69888e452dce011de89e88d6/cookiemonsteriphone.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"CookieMonsteriPhone","caption":"","creditText":"Apple via YouTube","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4286470/apple-iphone-commercial-cookie-monster/","name":"Apple's Cookie Monster Blooper Reel Will Melt Your Heart"}}]}] ```