The great unbundling continues.
Premium cable network Starz announced Tuesday that it is launching its own streaming service. The offering will allow customers to watch the network’s movies and original shows without subscribing to a cable package.
Starz is following in the footsteps of HBO and Showtime, which both offer their content over-the-top as well as on traditional TV.
At $8.99 per month, the Starz service will be cheaper than other cable offerings. It will also allow users to download programs for offline viewing, a perk that’s still rare among streaming services. Up to four people will be able to stream using the same account simultaneously. The service will be available on Android and iOS devices.
It’s not yet clear just how big these standalone network streaming services will be able to grow. HBO, which launched its HBO Now streaming service first, has amassed about 800,000 subscribers.