The original AOL logo figurine is displayed at an employee's desk at AOL headquarters on May 19, 2010 in Dulles, VA.
The Washington Post—Washington Post/Getty Images
By Alex Fitzpatrick
April 5, 2016

To me, three things perfectly symbolize the 90’s as a decade: Friends, Shaquille O’Neal, and AOL’s “You’ve Got Mail” voice.

In a new book, former AOL CEO Steve Case shares the story behind that classic sound effect. Case’s book, The Third Wave: An Entrepreneur’s Vision of the Future, argues that disruptive entrepreneurs are about to upend industries from healthcare to transportation.

Here’s Case:

Write to Alex Fitzpatrick at alex.fitzpatrick@time.com.

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