--- title: Jeff Bezos’ Space Company Blue Origin Launches, Lands Rocket description: Blue Origin, Amazon founder Jeff Bezos' spaceflight company, tested their flagship rocket again on Saturday canonical: https://time.com/4280343/blue-origin-new-shepard-test/ author: Nash Jenkins article:opinion: false article:content_tier: free article:published_time: 2016-04-04T08:21:22.000Z article:modified_time: 2026-04-13T08:49:46.938Z article:section: Science og:title: Watch Jeff Bezos’ Space Company Successfully Land a Rocket og:description: It's the third time Blue Origin has tested the rocket, called New Shepard og:url: https://time.com/4280343/blue-origin-new-shepard-test/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Watch Jeff Bezos’ Space Company Successfully Land a Rocket twitter:description: It's the third time Blue Origin has tested the rocket, called New Shepard twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Watch Jeff Bezos’ Space Company Successfully Land a Rocket (for the 3rd Time) > Sponsored content. 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Future Proof is free at time.com/newsletters. by [Nash Jenkins](https://time.com/author/p-nash-jenkins/) ## Nash Jenkins Apr 4, 2016 8:21 AM UTC by [Nash Jenkins](https://time.com/author/p-nash-jenkins/) ## Nash Jenkins Apr 4, 2016 8:21 AM UTC Blue Origin, the spaceflight company owned by Amazon founder Jeff Bezos, [tested](https://www.nasaspaceflight.com/2016/04/new-shepard-hat-trick-blue-origin/) its flagship rocket again Saturday, marking the third time that the same rocket booster has [returned](http://time.com/4191557/jeff-bezos-blue-origin-space-travel-rocket-launch/) to earth and successfully completed a smooth vertical landing. The rocket, called New Shepard, climbed to nearly 340,000 ft. — more than 64 miles — over the launch site in West Texas before returning to earth and landing vertically on the ground, a feat that Bezos hopes will usher in a new era of commercial space travel by drastically reducing its cost. (In the past, boosters were typically discarded into the sea following the launch; reusing rockets, which is substantially cheaper, was virtually unheard of.) Website Space [reports](http://www.space.com/32453-blue-origin-launches-and-lands-rocket-third-time.html) that there were also two research payloads on board: one to test how debris responds to the conditions of microgravity, another to ascertain the interactions between dust and large bodies in the days of the early solar system. In the meantime, watch the company’s video of Saturday’s test launch. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4280343/blue-origin-new-shepard-test/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4280343/blue-origin-new-shepard-test/"},"headline":"Watch Jeff Bezos’ Space Company Successfully Land a Rocket (for the 3rd Time)","datePublished":"2016-04-04T08:21:22.000Z","dateModified":"2026-04-13T08:49:46.938Z","description":"It's a hat trick for Blue Origin's New Shepard","url":"https://time.com/4280343/blue-origin-new-shepard-test/","keywords":["space travel","Tech","Amazon","Innovation","Space","Technology","rockets","Jeff Bezos","Outer Space"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Nash Jenkins","jobTitle":null,"url":"https://time.com/author/p-nash-jenkins/"}],"articleSection":"Science","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/science/","name":"Science"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/space-travel/","name":"space travel"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4280343/blue-origin-new-shepard-test/","name":"Watch Jeff Bezos’ Space Company Successfully Land a Rocket (for the 3rd Time)"}}]}] ```