--- title: April Fools: Virgin America New Logo Is Breasts, Boobs description: For April Fools Day 2016, Virgin America unveils new logo that looks like breasts. canonical: https://time.com/4278327/virgin-america-sexist-ad-april-fools-day/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2016-03-31T20:41:57.000Z article:modified_time: 2026-04-13T07:31:17.399Z og:title: Virgin America's April Fools' Joke Proves Not Every Brand Needs a Prank og:description: Corporations don't need to be comedians og:url: https://time.com/4278327/virgin-america-sexist-ad-april-fools-day/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt093f7c57bfefffa2/69888d400b72e3af1c6e8c2e/virgin-america.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: virgin-america og:type: article twitter:card: summary_large_image twitter:title: Virgin America's April Fools' Joke Proves Not Every Brand Needs a Prank twitter:description: Corporations don't need to be comedians twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt093f7c57bfefffa2/69888d400b72e3af1c6e8c2e/virgin-america.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Virgin America's April Fools' Joke Proves Not Every Brand Needs a Prank  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 31, 2016 8:41 PM UTC  Virgin America  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 31, 2016 8:41 PM UTC For April Fools’ Day, Virgin America “unveiled” a new logo—which looks like a pair of women’s breasts. The video parody of corporate culture shows a mix of real and fake employees commenting on the new logo with lines that come across as suggestive. A “creative director” talks about supporting Virgin America’s guest service with “tech-infused technology” while holding his hands up as if he is cupping someone’s chest. Virgin Group founder Richard Branson points to either side of his chest and says, “I feel it, right in here.” Many Twitter users appear to think the logo and the video are real. > [](https://twitter.com/sieler/status/715605680506298372) > [](https://twitter.com/DanielHirsch25/status/715547776117907456) > [](https://twitter.com/jarekd/status/715532500769116161) > [](https://twitter.com/Cindycjax/status/715564687836839937) > [](https://twitter.com/femalecamper/status/715533634002935809) A new Airbnb logo sparked a similar [reaction on the Internet](http://www.theguardian.com/artanddesign/architecture-design-blog/2014/jul/18/balls-vagina-both-airbnb-logo-internet-parodies) in 2014, so the campaign is likely a riff on that outcry: > [](https://twitter.com/praetorianpi/status/490164697119744001) > [](https://twitter.com/SteveRoy44/status/489609827761389568) Even though it’s all a joke, the nature of the gag could be perceived as sexist. As some Twitter users pointed out: > [](https://twitter.com/PicturingGreat/status/715538818544246784) > [](https://twitter.com/jasonclampet/status/715584706599862272) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4278327/virgin-america-sexist-ad-april-fools-day/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4278327/virgin-america-sexist-ad-april-fools-day/"},"headline":"Virgin America's April Fools' Joke Proves Not Every Brand Needs a Prank","datePublished":"2016-03-31T20:41:57.000Z","dateModified":"2026-04-13T07:31:17.399Z","description":"Heavy sigh","url":"https://time.com/4278327/virgin-america-sexist-ad-april-fools-day/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt093f7c57bfefffa2/69888d400b72e3af1c6e8c2e/virgin-america.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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