For April Fools’ Day, Virgin America “unveiled” a new logo—which looks like a pair of women’s breasts.
The video parody of corporate culture shows a mix of real and fake employees commenting on the new logo with lines that come across as suggestive. A “creative director” talks about supporting Virgin America’s guest service with “tech-infused technology” while holding his hands up as if he is cupping someone’s chest. Virgin Group founder Richard Branson points to either side of his chest and says, “I feel it, right in here.”
Many Twitter users appear to think the logo and the video are real.
A new Airbnb logo sparked a similar reaction on the Internet in 2014, so the campaign is likely a riff on that outcry:
Even though it’s all a joke, the nature of the gag could be perceived as sexist. As some Twitter users pointed out:
More Must-Reads from TIME
- Why Biden Dropped Out
- Ukraine’s Plan to Survive Trump
- The Rise of a New Kind of Parenting Guru
- The Chaos and Commotion of the RNC in Photos
- Why We All Have a Stake in Twisters’ Success
- 8 Eating Habits That Actually Improve Your Sleep
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Write to Olivia B. Waxman at olivia.waxman@time.com