--- description: This will be the earliest Shark Week premiere ever. title: Shark Week Is Coming Early This Year image: https://static.time.com/v3/assets/bltea6093859af6183b/blt58916d25ad0c6abc/69888d0aab6d7705656a90d0/gettyimages-453477040.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # Shark Week Is Coming Early This Year by [Daniel White](/author/daniel-white/) ## Daniel White Update your preferences in [Account Settings](/account/preferences/) Close Mar 30, 2016 7:54 PM CUT  HERMOSA BEACH, CA - AUGUST 10: Sharkzilla on display at Discovery Channel's Day 2 of Shark Week Kickoff with FinFest 2014 held at the Hermosa Beach Pier on August 10, 2014 in Hermosa Beach, California. (Photo by Albert L. Ortega/Getty Images) HERMOSA BEACH, CA - AUGUST 10: Sharkzilla on display at Discovery Channel's Day 2 of Shark Week Kickoff with FinFest 2014 held at the Hermosa Beach Pier on August 10, 2014 in Hermosa Beach, California. (Photo by Albert L. Ortega/Getty Images)Albert L. Ortega—Getty Images by [Daniel White](/author/daniel-white/) ## Daniel White Update your preferences in [Account Settings](/account/preferences/) Close Mar 30, 2016 7:54 PM CUT [Shark Week ](http://www.discovery.com/tv-shows/shark-week/videos/ "undefined")fans, rejoice—the annual series of shark-themed TV programming will air June 26 through July 3, its earliest premiere in some 15 years. The Discovery Channel celebrated the announcement by [releasing the first 2016 promo](https://www.facebook.com/sharkweek "undefined"). In the video, which has this year’s theme as “Shark n’ Awe,” a swimmer falls into the depths of the ocean, running into a mermaid, fellow divers and plenty of sharks in the carnival-like spot. [Shark Week 2016](http://time.com/money/4383754/how-to-watch-shark-week/ "undefined") will feature battles [with dolphins, seals and crocodiles](http://deadline.com/2016/03/shark-week-new-promo-video-1201727984/ "undefined"), according to Deadline. Watch the trailer above. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4276832/shark-week-2016-trailer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4276832/shark-week-2016-trailer/"},"headline":"Shark Week Is Coming Early This Year","datePublished":"2016-03-30T19:54:08.000Z","dateModified":"2026-02-22T16:20:12.348Z","description":"Watch the first trailer","url":"https://time.com/4276832/shark-week-2016-trailer/","keywords":["Sharks","Television","animals","Oceans","TV","Shark Week"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt58916d25ad0c6abc/69888d0aab6d7705656a90d0/gettyimages-453477040.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Daniel White","jobTitle":null,"url":"https://time.com/author/daniel-white/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt58916d25ad0c6abc/69888d0aab6d7705656a90d0/gettyimages-453477040.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Discovery Channel Hosts 2014 Shark Week Kickoff Party - Day 2","caption":"Discovery Channel Hosts 2014 Shark Week Kickoff Party - Day 2","creditText":"Albert L. Ortega—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4276832/shark-week-2016-trailer/","name":"Shark Week Is Coming Early This Year"}}]}] ```