TIME apps

Here’s How Much Time Snapchat Users Spend on the App

Snapchat Inc. Headquarters As Company Boasts 8 Billion Video Views A Day
Patrick T. Fallon—Bloomberg/Getty Images The disappearing photo timer feature of the Snapchat Inc. app is demonstrated on an Apple Inc. iPhone 6 in this arranged photograph taken in Los Angeles, Calif., on March 3.

Snapchat is using the number to attract more advertisers

Snapchat users spend an average of about 30 minutes every day on the popular app, according to new data.

The photo messaging service, which has tried to break more effectively into the advertising space, has touted that figure in its pitches to advertises, BusinessInsider reported on Friday. A Snapchat spokesperson confirmed the number to the site.

According to BusinessInsider, Snapchat’s 100 million daily active users spend an average of 25 to 30 minutes per day on the app. Of those daily users, 60% are creating new content rather than just watching the stories of other users or checking out the app’s Discover feature.

The app aims to become an alternative to TV ads, especially as cord-cutting makes television a less effective way to reach millennials. A Nielsen study commissioned by Snapchat showed that the app reaches 41% of 18 to 34-year-olds in the U.S., while the top 15 TV networks in the country reach just 6% of people in the same age bracket, the site reports.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team