--- ---  # Here’s How Much Time Snapchat Users Spend on the App  by [Katie Reilly](/author/katie-reilly/)  ## Katie Reilly Mar 26, 2016 12:57 PM CUT  The disappearing photo timer feature of the Snapchat Inc. app is demonstrated on an Apple Inc. iPhone 6 in this arranged photograph taken in Los Angeles, Calif., on March 3. The disappearing photo timer feature of the Snapchat Inc. app is demonstrated on an Apple Inc. iPhone 6 in this arranged photograph taken in Los Angeles, Calif., on March 3.Patrick T. Fallon—Bloomberg/Getty Images  by [Katie Reilly](/author/katie-reilly/)  ## Katie Reilly Mar 26, 2016 12:57 PM CUT Snapchat users [spend an average of about 30 minutes every day on the popular app](http://www.businessinsider.com/how-much-time-people-spend-on-snapchat-2016-3 "undefined"), according to new data. The photo messaging service, which has [tried to break more effectively](http://fortune.com/2016/01/05/snapchat-supercharge-ad-business/ "undefined") into the advertising space, has touted that figure in its pitches to advertises, _BusinessInsider_ reported on Friday. A Snapchat spokesperson confirmed the number to the site. According to _BusinessInsider_, Snapchat’s 100 million daily active users spend an average of 25 to 30 minutes per day on the app. Of those daily users, 60% are creating new content rather than just watching the [stories](http://time.com/4049026/snapchat-live-stories/ "undefined") of other users or checking out the app’s Discover feature. The app aims to become an alternative to TV ads, especially as [cord-cutting](http://time.com/money/3767927/cable-tv-without-paying-bill/ "undefined") makes television a less effective way to reach millennials. A Nielsen study commissioned by Snapchat showed that the app reaches 41% of 18 to 34-year-olds in the U.S., while the top 15 TV networks in the country reach just 6% of people in the same age bracket, the site reports. How Much Time Snapchat Users Spend on the App ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4272935/snapchat-users-usage-time-app-advertising/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4272935/snapchat-users-usage-time-app-advertising/"},"headline":"Here’s How Much Time Snapchat Users Spend on the App","datePublished":"2016-03-26T12:57:28.000Z","dateModified":"2026-04-13T08:49:44.254Z","description":"Snapchat is using the number to attract more advertisers","url":"https://time.com/4272935/snapchat-users-usage-time-app-advertising/","keywords":["Tech","apps"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt33ed5dc02ce5ad9e/69888ca1524fc010e7df7575/snapchat-daily-use.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Katie Reilly","jobTitle":null,"url":"https://time.com/author/katie-reilly/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt33ed5dc02ce5ad9e/69888ca1524fc010e7df7575/snapchat-daily-use.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Snapchat Inc. Headquarters As Company Boasts 8 Billion Video Views A Day","caption":"Snapchat Inc. Headquarters As Company Boasts 8 Billion Video Views A Day","creditText":"Patrick T. Fallon—Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4272935/snapchat-users-usage-time-app-advertising/","name":"Here’s How Much Time Snapchat Users Spend on the App"}}]}] ```