Try Not to Cry Watching Amazon's New Ad for Japan

Mar 24, 2016

Some say money can't buy you love, but not Amazon. In a new ad produced by the company's Japanese division, a baby likes playing with a stuffed lion, but not the family's golden retriever, meaning the dog gets left out of playtime. Magically, a faux lion's mane bought on Amazon Prime is all it takes for the newborn not to be scared of the giant canine. The tear-jerker of a spot has been going viral on Facebook just one day after National Puppy Day, known as the "cutest holiday of the year."

Amazon Prime Commercial 'Lion' (Japan)

Everybody wants to feel like they belong, even the family dog. Check out our Prime spot from Japan.

Posted by on Thursday, March 24, 2016
All products and services featured are based solely on editorial selection. TIME may receive compensation for some links to products and services on this website.