--- title: Amazon Japan Ad for Prime With Baby, Golden Retriever Dog description: Heartwarming Amazon Japan ad for Prime shows golden retriever and baby. canonical: https://time.com/4271170/amazon-prime-japan-ad/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2016-03-24T19:42:49.000Z article:modified_time: 2026-04-13T07:31:07.964Z og:title: Try Not to Cry Watching Amazon's New Ad for Japan og:description: This 30 second ad may produce 30 seconds of tears og:url: https://time.com/4271170/amazon-prime-japan-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Try Not to Cry Watching Amazon's New Ad for Japan twitter:description: This 30 second ad may produce 30 seconds of tears twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Try Not to Cry Watching Amazon's New Ad for Japan > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 24, 2016 7:42 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 24, 2016 7:42 PM UTC Some say money [can’t buy you love](http://www.thebeatles.com/song/cant-buy-me-love), but not Amazon. In a new ad produced by the company’s Japanese division, a baby likes playing with a stuffed lion, but not the family’s golden retriever, meaning the dog gets left out of playtime. Magically, a faux lion’s mane bought on Amazon Prime is all it takes for the newborn not to be scared of the giant canine. The tear-jerker of a spot has been going viral on Facebook just one day after [National Puppy Day](http://time.com/4269035/puppies-playing-national-puppy-day/), known as the “cutest holiday of the year.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4271170/amazon-prime-japan-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4271170/amazon-prime-japan-ad/"},"headline":"Try Not to Cry Watching Amazon's New Ad for Japan","datePublished":"2016-03-24T19:42:49.000Z","dateModified":"2026-04-13T07:31:07.964Z","description":"This 30 second ad may produce 30 seconds of tears","url":"https://time.com/4271170/amazon-prime-japan-ad/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. 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