--- title: Justin Bieber Is First to Hit 10 Billion Vevo Views description: Justin Bieber becomes the first to hit 10 billion views on Vevo canonical: https://time.com/4270642/justin-bieber-vevo-record/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2016-03-24T15:49:52.000Z article:modified_time: 2026-04-13T07:31:07.067Z og:title: Justin Bieber Just Set a Major Music Record og:description: Justin Bieber becomes the first to hit 10 billion views on Vevo og:url: https://time.com/4270642/justin-bieber-vevo-record/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt934a35fe4be8360b/69888c60196cf4042203ae5f/justin-bieber-vevo-10-billion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2657 og:image:height: 1495 og:image:alt: justin-bieber-vevo-10-billion og:type: article twitter:card: summary_large_image twitter:title: Justin Bieber Just Set a Major Music Record twitter:description: Justin Bieber becomes the first to hit 10 billion views on Vevo twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt934a35fe4be8360b/69888c60196cf4042203ae5f/justin-bieber-vevo-10-billion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Justin Bieber Just Set a Major Music Record > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=2ac80f91-2ab2-4fa6-b428-28675adb3bb7&cr=time-nl-brief-2026q3-v1)  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 24, 2016 3:49 PM UTC  Kevin Mazur—Getty Images  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 24, 2016 3:49 PM UTC Pop star Justin Bieber has become the first artist to reach 10 billion views on the music video website [Vevo](https://twitter.com/Vevo/status/712987354546315264). Many of his videos boast nine-digit view counts, while certain songs have been streamed well over a billion times, from one of his first hits “Baby” to “Sorry” from his latest album _Purpose._ In the last year, several popular recording artists have broken the Vevo record for the most views in 24 hours. Shortly after [David Bowie died](http://time.com/4174988/david-bowie-surprising-facts/) on Jan. 10 at 69, the rock star broke the Vevo record for most views in a day—a record previously held by Adele when she released “Hello,” [Taylor Swift](http://www.ew.com/article/2015/05/21/taylor-swift-bad-blood-vevo-record-selena-gomez-kendrick-lamar) (“Bad Blood”) and [Nicki Minaj (“Anaconda”).](http://time.com/3160861/nicki-minaj-anaconda-video-world-record/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4270642/justin-bieber-vevo-record/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4270642/justin-bieber-vevo-record/"},"headline":"Justin Bieber Just Set a Major Music Record","datePublished":"2016-03-24T15:49:52.000Z","dateModified":"2026-04-13T07:31:07.067Z","description":"Beliebe it or not","url":"https://time.com/4270642/justin-bieber-vevo-record/","keywords":["Newsfeed","celebrities"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt934a35fe4be8360b/69888c60196cf4042203ae5f/justin-bieber-vevo-10-billion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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