--- title: Justin Bieber Is First to Hit 10 Billion Vevo Views description: Justin Bieber becomes the first to hit 10 billion views on Vevo canonical: https://time.com/4270642/justin-bieber-vevo-record/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2016-03-24T15:49:52.000Z article:modified_time: 2026-04-13T07:31:07.067Z og:title: Justin Bieber Just Set a Major Music Record og:description: Justin Bieber becomes the first to hit 10 billion views on Vevo og:url: https://time.com/4270642/justin-bieber-vevo-record/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt934a35fe4be8360b/69888c60196cf4042203ae5f/justin-bieber-vevo-10-billion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2657 og:image:height: 1495 og:image:alt: justin-bieber-vevo-10-billion og:type: article twitter:card: summary_large_image twitter:title: Justin Bieber Just Set a Major Music Record twitter:description: Justin Bieber becomes the first to hit 10 billion views on Vevo twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt934a35fe4be8360b/69888c60196cf4042203ae5f/justin-bieber-vevo-10-billion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Justin Bieber Just Set a Major Music Record > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 24, 2016 3:49 PM UTC  Kevin Mazur—Getty Images  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 24, 2016 3:49 PM UTC Pop star Justin Bieber has become the first artist to reach 10 billion views on the music video website [Vevo](https://twitter.com/Vevo/status/712987354546315264). Many of his videos boast nine-digit view counts, while certain songs have been streamed well over a billion times, from one of his first hits “Baby” to “Sorry” from his latest album _Purpose._ In the last year, several popular recording artists have broken the Vevo record for the most views in 24 hours. Shortly after [David Bowie died](http://time.com/4174988/david-bowie-surprising-facts/) on Jan. 10 at 69, the rock star broke the Vevo record for most views in a day—a record previously held by Adele when she released “Hello,” [Taylor Swift](http://www.ew.com/article/2015/05/21/taylor-swift-bad-blood-vevo-record-selena-gomez-kendrick-lamar) (“Bad Blood”) and [Nicki Minaj (“Anaconda”).](http://time.com/3160861/nicki-minaj-anaconda-video-world-record/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4270642/justin-bieber-vevo-record/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4270642/justin-bieber-vevo-record/"},"headline":"Justin Bieber Just Set a Major Music Record","datePublished":"2016-03-24T15:49:52.000Z","dateModified":"2026-04-13T07:31:07.067Z","description":"Beliebe it or not","url":"https://time.com/4270642/justin-bieber-vevo-record/","keywords":["Newsfeed","celebrities"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt934a35fe4be8360b/69888c60196cf4042203ae5f/justin-bieber-vevo-10-billion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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