--- title: New Google Doodle Celebrates Holi, the Festival of Colors description: The Hindu festival has now become a global celebration canonical: https://time.com/4270273/google-doodle-holi-festival/ author: Rishi Iyengar article:opinion: false article:content_tier: free article:published_time: 2016-03-24T08:59:59.000Z article:modified_time: 2026-04-13T07:31:06.826Z og:title: New Google Doodle Celebrates Holi, the Festival of Colors og:description: The Hindu festival has now become a global celebration. og:url: https://time.com/4270273/google-doodle-holi-festival/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt37c5d42d3bde38aa/69888c4e0b72e361566e8a93/screen-shot-2016-03-24-at-3-45-08-pm.png?branch=production&width=318&quality=75&auto=webp&crop=16:9 og:image:width: 318 og:image:height: 179 og:image:alt: Screen Shot 2016-03-24 at 3.45.08 PM og:type: article twitter:card: summary_large_image twitter:title: New Google Doodle Celebrates Holi, the Festival of Colors twitter:description: The Hindu festival has now become a global celebration. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt37c5d42d3bde38aa/69888c4e0b72e361566e8a93/screen-shot-2016-03-24-at-3-45-08-pm.png?branch=production&width=318&quality=75&auto=webp&crop=16:9 ---  # New Google Doodle Celebrates Holi, the Festival of Colors > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Rishi Iyengar](https://time.com/author/rishi-iyengar/) ## Rishi Iyengar Mar 24, 2016 8:59 AM UTC  Google Doodle for Holi 2016 Google Doodle for Holi 2016 Google by [Rishi Iyengar](https://time.com/author/rishi-iyengar/) ## Rishi Iyengar Mar 24, 2016 8:59 AM UTC At first glance, Thursday’s Google logo looks uncharacteristically bland, having replaced its usual bright colors with a plain beige. Once the interactive [Google Doodle](http://www.google.com/doodles/holi-festival-2016) comes to life, however, bursts of virtual colored powder splatters across it. The Doodle is, of course, celebrating Holi — the Hindu festival of color that has now become a global celebration. Primarily observed in countries like India and Nepal, Holi begins at the onset of spring and is meant to signify the triumph of good over evil. It lasts two days, on the first of which features a symbolic bonfire and the second — the most popular part of the festival — involves people throwing colored powder and water at each other. “Holi coincides with the beginning of Spring, and for many it’s an opportunity to indulge in the bright, colorful festivity of the new season,” Google said. “Our Doodle honors this tradition, and all those celebrating on this joyous day.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4270273/google-doodle-holi-festival/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4270273/google-doodle-holi-festival/"},"headline":"New Google Doodle Celebrates Holi, the Festival of Colors","datePublished":"2016-03-24T08:59:59.000Z","dateModified":"2026-04-13T07:31:06.826Z","description":"The Hindu festival has now become a global celebration","url":"https://time.com/4270273/google-doodle-holi-festival/","keywords":["Newsfeed","India","Water","Nepal","Google Doodle","interactive","Festival","Hindu"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt37c5d42d3bde38aa/69888c4e0b72e361566e8a93/screen-shot-2016-03-24-at-3-45-08-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Rishi Iyengar","jobTitle":null,"url":"https://time.com/author/rishi-iyengar/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt37c5d42d3bde38aa/69888c4e0b72e361566e8a93/screen-shot-2016-03-24-at-3-45-08-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2016-03-24 at 3.45.08 PM","caption":"Holi-google-doodle","creditText":"Google","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4270273/google-doodle-holi-festival/","name":"New Google Doodle Celebrates Holi, the Festival of Colors"}}]}] ```